Page de couverture de Practical Pet Business - Episode 28 - Loyalty programs for pet businesses pet parents and much more

Practical Pet Business - Episode 28 - Loyalty programs for pet businesses pet parents and much more

Practical Pet Business - Episode 28 - Loyalty programs for pet businesses pet parents and much more

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 On this episode of Practical Pet Business, Lorin and Rob explore the ins and outs of Pet Business Loyalty and Rewards Programs—a powerful tool when done right, but a potential pitfall when handled poorly. They break down where and when these programs are having the greatest impact in today’s pet marketplace, and the different approaches businesses are using to strengthen customer connections. From punch cards and points systems to subscription perks and digital rewards, Lorin and Rob highlight the upsides and downsides of each approach, always emphasizing one key principle: your loyalty program should serve your business and your customers first—not the collective, not the trend. The conversation also shines a light on the missteps that can cause customers to feel less valued or even alienated when loyalty programs change in ways that don’t benefit them. Lorin and Rob discuss what to avoid, how to recognize when a program isn’t working, and where to refocus your efforts to build lasting relationships. Whether you’re considering launching a loyalty program, reworking an existing one, or just curious about what makes them succeed (or fail), this episode offers practical insights to help you design a program that drives real value, keeps customers engaged, and sets your business apart.
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