In this episode, Justin Frenette speaks with Darcy Rai, Founder and President of Real Property Data, about how unit-level data is reshaping pre-construction development. Darcy shares how his background as a development manager revealed the critical role of real-time data in acquisition, design, and marketing decisions.

He shares how Real Property Data goes beyond self-reported numbers, collecting real-time, unit-level data to give an unbiased view of the market. The conversation covers why unit mix and sizing now make or break projects, how incentives are becoming central to lease-ups, and why architects should shift from purely design efficiency to a business-driven lens.

Darcy also highlights how oversupply in urban rentals is putting pressure on leasing strategies, why curated amenities are the new differentiator, and how clean datasets will unlock the true potential of AI in real estate decision-making.

In this episode, Justin Frenette welcomes Rachel Rehkopf, Senior Manager of Sales & Marketing at Neatt Communities, for a deep dive into the evolving landscape of pre-construction real estate. From her accidental start in the industry to launching Milton's transformative StationSide project, Rachel shares how she puts people at the heart of everything—from marketing strategy to site design.

She breaks down how Neatt is rethinking affordability, investing in long-term community value, and engaging brokers as a core part of their sales funnel. Her approach centers on devloping more than buildings—she’s creating communities people will still be proud to live in (and talk about) decades from now.

In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Theresa Dillon, the marketing director at Fabric Living. They discuss Theresa's journey in real estate, the importance of mentorship, and the unique approach Fabric Living takes in developing communities. The conversation covers innovative projects like Assembly, the significance of branding in a competitive market, and the challenges and opportunities faced in the current real estate landscape. They also explore the role of technology and AI in marketing, the importance of community engagement, and the value of networking for career success.