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Price Like You Mean It: How Founders Use Pricing to Attract Customers and Investors

Price Like You Mean It: How Founders Use Pricing to Attract Customers and Investors

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our pricing says more about your business than you think. In this episode of The CFO Edge, we dive into how pricing shapes your brand, signals value to customers, and directly impacts how investors assess your company.

Whether you’re underpricing to stay “competitive” or unsure how to raise your rates, this conversation will help you reframe pricing as a strategic decision not just a number.

💼 Need help building a pricing strategy that reflects your true value? Connect with me HERE

Thanks for listening. Your financial edge starts HERE

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