This conversation discusses the importance of follow-ups in the sales process and provides strategies for effective follow-up communication in the painting industry. Jon Bryant & Michael Murray cover topics such as how to start the follow-up process, taking ownership of follow-ups, setting specific dates and times, challenges in getting back in touch with customers, best follow-up methods (automated vs. manual), effective communication in follow-ups, and avoiding desperation — i.e., what do when you’ve been ghosted. Finally, this episode emphasizes the importance of maintaining a professional approach, and understanding the customer's perspective and values.

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In this episode, Jon Bryant & Michael Murray discuss how to handle the busy season in the painting industry and avoid burnout. They emphasize the importance of being intentional with time management and setting parameters for scheduling estimates. They also discuss the ideal number of estimates to do in a week and the impact on close rates. They share their strategies for lead vetting, including using videos and pictures to assess the project and determine if it's a good fit. Finally, they discuss the importance of building relationships and preparing for the winter season in advance.

This podcast is powered by PaintScout — #1 Sales & Estimating Software for Top Painting Contractors. Learn more at https://www.paintscout.com/

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Today, Jon Bryant & Michael Murray discuss the five words no painting company ever wants to hear: “Your price is too high.” They explore 3 reasons that price objections can occur, how sales reps can handle these situations, and how to avoid getting this response in the first place.
This episode emphasizes the importance of price conditioning and having budget conversations early on in the sales process. The hosts discuss the customer's perspective and emotional response to price (i.e., sticker shock). And finally, they highlight the need to focus on value-based selling throughout the entire sales process and why it's so important.

This podcast is powered by PaintScout — #1 Sales & Estimating Software for Top Painting Contractors. Learn more at https://www.paintscout.com/

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