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Printing Cash: How the NFL Makes Billions Off the Field with Non-Football Revenue

Printing Cash: How the NFL Makes Billions Off the Field with Non-Football Revenue

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 The NFL isn’t just a football league — it’s one of the most profitable entertainment businesses in the world. In this episode of Moneyballers, we dive into the massive off-field revenue streams that make owners richer and franchises more valuable, from naming rights and sponsorships to real estate empires, global expansion, concerts, and even Taylor Swift’s stadium tours.

You’ll learn how deals like SoFi’s $600 million naming rights agreement, Jerry Jones’ year-round stadium operations, and the NFL’s venture arms funnel billions into owners’ pockets — all outside the salary cap. We’ll also break down why this money matters, how it funds player bonuses and facility upgrades, and which owners are winning the off-field game the best.If you’ve ever wondered how the NFL keeps growing long after the final whistle, this episode shows you why football is just the hook — and business is the real engine.

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