In this trending topic episode of the Private Equity Experience Podcast, hosts dive into the explosive intersection of private equity (PE) in college sports. Fueled by NIL deals, revenue sharing, transfer portal chaos, and massive TV rights contracts, college athletics—especially college football and basketball—is on the brink of a PE revolution. Is the Big Ten "selling its soul"? Could Notre Dame sell 10 years of TV rights for $2.8B? The team unpacks how PE could transform conferences like the SEC, Big Ten, Big 12, and ACC, boost efficiencies, and reshape the "student-athlete" model. Predictions: PE investments within the next year. Perfect for fans tracking college sports changes, PE trends, and the shift from amateur to pro-like leagues.

Memorable Quotes:
"When one needs cash, there's places to find that cash... private equity is now being talked about as a means to grow college sports." – Rory Liebhart

"A hundred dollars next year is worth about $96 today... Money today is worth more than money tomorrow." – Ed Barton on time value of money

"It'll happen sooner than 24 months... bigger than the NFL." – Ed & Rory on PE timeline

Private equity's push into college athletics signals a $ multi-billion-dollar new frontier. Track NIL evolution, conference realignments, and revenue-sharing lawsuits. Will it save or "fleece" programs like the Big Ten?
Key Topics: private equity college sports, PE in college football, NIL private equity, college basketball investments, SEC Big Ten TV rights, transfer portal impact, college athletics revenue sharing

Subscribe & Share: Never miss PE trends. Rate 5⭐ & drop a review! Follow for updates on Ep. 26. #PrivateEquity #CollegeFootball #NILDeals #BigTen #SEC

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🎙 Podcast – Strategies, PE 101 & witty banter

📚 Book – On‑Ramp to Exit, full deal life cycle

🛠 Resources – Free templates, guides, tools

🔗 LinkedIn – Follow us for fresh PE insights

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Who Are We?

Three insiders. One mic. All things private equity — explained. Hi 👋 We’re Ed, Rory, and Emily — a CEO, a CFO, and a Chief of Staff — here to demystify the world of private equity. Between us, we’ve sat in the founder’s chair, run PE‑backed companies, and worked on the deal side, so we know the wins, the pitfalls, and the jargon (and we’ll explain it).

Through the Private Equity Experience Podcast, our book On‑Ramp to Exit, and a library of free tools and templates, we share real‑world stories, practical strategies, and insider insights to help you navigate every stage of the PE journey — whether you’re leading a portfolio company, joining a deal team, considering PE, or just PE‑curious.

🔗Connect with Ed

🔗Connect with Emily

🔗Connect with Rory

Discover the secret sauce behind private equity (PE) growth strategies! In this episode, Emily Sander, Rory Liebhart, and Ed Barton break down why PE firms target founder-led businesses and reveal the tactical playbooks to scale them. From "buy low, sell high" foundations to aligning visions, unlocking growth through talent/capital infusion, and leveraging technology, they cover it all. You’ll learn how PE turns underperforming businesses into high-performing powerhouses in 18–72 months. Perfect for founders, business owners, and growth hackers!

🔑 Key Topics Covered:
🔑 Why founder-led companies are PE’s favorite acquisitions (spoiler: it’s all about untapped upside).
🔑 The three pillars of PE-driven growth: Capital, talent, and technology deployed smartly to hit inflection points.
🔑 The “corporate” transformation: From disheveled startups to well-oiled machines with governance, CMOs, and CFOs.
🔑 How a Chief of Staff becomes the secret weapon for aligning teams and accelerating execution.

Learn how PE firms don’t just buy businesses—they engineer dynasties. Whether you’re a founder, investor, or exec, this episode gives you the framework to think like a scaling pro.

Subscribe for more deep-dive episodes on PE, tech, and entrepreneurship!

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🎙 Podcast – Strategies, PE 101 & witty banter

📚 Book – On‑Ramp to Exit, full deal life cycle

🛠 Resources – Free templates, guides, tools

🔗 LinkedIn – Follow us for fresh PE insights

================================

Who Are We?

Three insiders. One mic. All things private equity — explained. Hi 👋 We’re Ed, Rory, and Emily — a CEO, a CFO, and a Chief of Staff — here to demystify the world of private equity. Between us, we’ve sat in the founder’s chair, run PE‑backed companies, and worked on the deal side, so we know the wins, the pitfalls, and the jargon (and we’ll explain it).

Through the Private Equity Experience Podcast, our book On‑Ramp to Exit, and a library of free tools and templates, we share real‑world stories, practical strategies, and insider insights to help you navigate every stage of the PE journey — whether you’re leading a portfolio company, joining a deal team, considering PE, or just PE‑curious.

🔗Connect with Ed

🔗Connect with Emily

🔗Connect with Rory

Breaking news! Electronic Arts (EA) – the studio behind FIFA, Madden, and Battlefield – is being acquired in the largest-ever private equity buyout ($55B! Katie stuns at the size of the deal). In this episode, we break down:

✅ How Leverage Buyouts (LBOs) work (Rory’s $500k house analogy!) ☑️ The players: Saudi Arabia’s Public Investment Fund + Jared Kushner’s PE firm + Silver Lake
✅ EA’s $5B revenue surge, subscription model, and eSports addiction
✅ The real question: Do investors see a $55B gaming empire or a ticking time bomb?
📜 Regulatory delays (deal closes in 2027!) 🔍 Future predictions: 7-10 year hold + IPO exit
⚠️ Red flags: Can debt kill creativity?

• EA’s hook: Recurring revenue + eSports + global hits keep it debt-friendly 🚀
• Saudi’s strategy: Diversify from oil + dominate global sports**:SG 🏆**
• PE reality: "They’ll get creative fees" – but can they stomach $1.3B/year debt?
• Gamer sentiment: Questionable. “They’re brutal public!”

👉 Subscribe for more private equity deep dives!
👉 Drop your thoughts in the comments: Will gaming be the next trillion-dollar industry?

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🎙 Podcast – Strategies, PE 101 & witty banter

📚 Book – On‑Ramp to Exit, full deal life cycle

🛠 Resources – Free templates, guides, tools

🔗 LinkedIn – Follow us for fresh PE insights

================================

Who Are We?

Three insiders. One mic. All things private equity — explained. Hi 👋 We’re Ed, Rory, and Emily — a CEO, a CFO, and a Chief of Staff — here to demystify the world of private equity. Between us, we’ve sat in the founder’s chair, run PE‑backed companies, and worked on the deal side, so we know the wins, the pitfalls, and the jargon (and we’ll explain it).

Through the Private Equity Experience Podcast, our book On‑Ramp to Exit, and a library of free tools and templates, we share real‑world stories, practical strategies, and insider insights to help you navigate every stage of the PE journey — whether you’re leading a portfolio company, joining a deal team, considering PE, or just PE‑curious.

🔗Connect with Ed

🔗Connect with Emily

🔗Connect with Rory