Every product marketer knows the feeling of walking into a meeting, bracing to prove your worth because most people do not really understand what product marketing actually does. We are all experts at crafting messaging and launching products, but translating that work into business results that leadership can see and believe in is where so many PMMs get stuck. Today, we're talking about how to demonstrate product marketing value in a way that is simple, credible, and impossible to misunderstand. Julien Sauvage, CMO at Cordial and former PMM leader at Salesforce, Gong, and Clari, joins us to share his expertise.

Julien explains his practical playbook for proving impact, based on his experience at Gong where he directly linked messaging changes to sales outcomes. He shares how to start with a single metric, build a narrative, train your sales team, and use data to measure adoption and results. This approach proves value and creates a culture of continuous improvement and alignment with business priorities.

We also break down the messaging strategies of UserGems and ZoomInfo, showing why clarity and specificity matter for every brand, no matter the size. Julien’s advice for PMMs is to focus on business outcomes, keep your approach flexible, and make your narrative impossible to ignore. Tune in for actionable strategies and real-world examples that will help you make your product marketing impact clear and compelling.

Key Takeaways:

• Start with one clear metric to define and measure your impact
• Build a narrative and enable your sales team with hands-on training
• Use data to track adoption and outcomes, then refine your approach
• Prioritise clarity and specificity in your messaging, regardless of your brand’s size
• Keep your strategy flexible and always align with business priorities

LINKS

Messaging Critique:

ZoomInfo: https://www.zoominfo.com/

UserGems: https://www.usergems.com/

Connect with Julien:

LinkedIn: https://www.linkedin.com/in/julien-sauvage/

Connect with Elle:

LinkedIn: https://www.linkedin.com/in/elle3izabeth/

You're tweaking resume bullets at midnight and second-guessing every word whilst everyone else on LinkedIn seems to have the perfect career story. Here's the brutal truth: most PMMs never get real feedback on their resume, messaging, or career direction. We're all just guessing what hiring managers care about and whether our stories actually land. That guessing ends today as we kick off the PMM Summit Series with Yi Lin Pei, renowned PMM coach and career strategist who's helped over 300 PMMs get hired in as little as 30 days and get promoted within months.

Yi Lin tackles the real conundrums keeping you stuck, starting with transforming your resume from boring task list into compelling movie trailer that makes hiring managers itch to learn more. We dissect real-world PMM resumes to uncover what actually works, then dive into listener challenges including Josh (drowning in tasks after team downsizing) and Elena (struggling to gain strategic recognition). Yi Lin reveals practical frameworks like the impact versus effort matrix for prioritization and the crucial transition from transactional PMM to partnership-focused strategist.

We also analyse the messaging strategies of Gong and Outreach, breaking down how Gong positions as "operating system for revenue teams" whilst Outreach champions "AI revenue workflow." The segment reveals why strong, unique points of view matter more than feature lists and how both companies own distinct strategic positions. Yi Lin's insights prove that PMMs who advance think strategically about their own careers with the same rigour they apply to product launches.

LINKS

Resources:

Product Marketing Resume Sample

Guide to Enhancing the PMM+Sales Relationship

Product Marketing Prioritization Process Newsletter

Messaging Critique:

Gong: https://www.gong.io/

Outreach: https://www.outreach.io/

Connect with Yi Lin:

LinkedIn: linkedin.com/in/yilinpei

Website: https://www.courageous-careers.com/

Connect with Elle:

Website: www.productmarketingadventures.com

LinkedIn: https://www.linkedin.com/in/elle3izabeth/

You're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, stakeholder attention, and executive patience. If you don't sell your vision, your project gets cut or starved of support before it ever has a chance to shine. That's the reality for PMMs inside big organisations, where the work isn't just about go-to-market strategy but winning the time and space to actually do it right.

John McKiernan joins us as a product marketing leader at Postman who previously led the launch for Jira Product Discovery, the fastest growing product in Atlassian's history. John shares how he's mastered internal buy-in using frameworks that simplify complexity, narratives that create emotional connection, and experimentation that builds credibility when everyone's fighting for limited resources.

He reveals his strategy of treating internal projects like public product launches by giving them brands and compelling stories. John walks us through his Race Car Growth Framework that uses analogies like growth engines and turbo boosts to simplify complex strategies for executives. Central to this approach is genuine commitment to experimentation that builds trust with stakeholders who've been burned by overpromised initiatives before.

We also critique the messaging of Lovable, an AI-powered software development platform that builds full-stack applications from natural language prompts. John spots opportunities to strengthen their narrative by aligning storytelling with measurable outcomes and integrating clear evidence of success that ties back to tangible business objectives.

Key Takeaways:

• Treat internal initiatives like external product launches with brands and compelling narratives

• Use the Race Car Growth Framework to simplify complex strategies for executive audiences

• Build credibility through documented experimentation rather than gut-feel proposals

• Align product storytelling with measurable outcomes and stakeholder KPIs

LINKS

Lenny’s Racecar Growth Framework

Lovable (messaging critique): https://lovable.dev/

Connect with John:

LinkedIn: https://www.linkedin.com/in/john-mckiernan-1a6b2719/

Connect with Elle:

Website: www.productmarketingadventures.com

LinkedIn: https://www.linkedin.com/in/elle3izabeth/

Remember when Netflix was just a DVD-by-mail rental service? Or when Apple only sold computers? Every giant brand started with a single, simple product story, but once you expand with more offerings, the narrative gets messy fast. Most PMMs face this brutal reality: you've built something genuinely valuable that solves multiple problems, but explaining it without confusing everyone feels impossible. You're stuck in the platform storytelling paradox where companies either lose deals or leave massive opportunities untapped.

Jonathan Pipek and Craig Brown join us as two experts who've cracked this code across dozens of companies. Jonathan is the founder of Blue Manta Consulting, having built PMM departments from scratch and mentored over 90 PMMs across 20 countries. Craig is the founder of Troubadour, the UK's first dedicated product marketing consultancy for B2B tech, and founding product marketer at fast-growing startups like Beamery and Invisible. Together, they walk us through a transformative case study where they helped a European legal tech company transition from single product story to platform narrative whilst entering the US market.

Their process reveals a five-step playbook for platform storytelling that actually sticks, starting with comprehensive internal alignment and market research before building flexible messaging frameworks. Jonathan emphasizes handling the potential sales cycle slowdowns that accompany strategic shifts, whilst Craig focuses on creating messages centered on problem-solving and clear benefits rather than feature lists. The key insight? Platform storytelling is as much an internal alignment process as it is an external marketing exercise.

We also dive into our messaging critique of Metomic's data privacy solutions, where Jonathan and Craig illustrate how subtle shifts in language and strategic positioning transform overly technical narratives into clear, compelling stories aligned with customer pain points. Their experience proves that platform messaging isn't just strategic repositioning but crafting stories that resonate internally and externally, guiding companies toward future growth whilst maintaining what made the original story work.

LINKS

Metomic (messaging critique): https://www.metomic.io/

Connect with Jonathan:

LinkedIn: https://www.linkedin.com/in/jonathanpipek/

Connect with Craig:

LinkedIn: https://www.linkedin.com/in/craigobrown

Connect with Elle:

Website: www.productmarketingadventures.com

LinkedIn: https://www.linkedin.com/in/elle3izabeth/

Change messes with our brains. Psychologists call it a threat state where our amygdalas light up and we resist anything unfamiliar. That's the reality Anand Patel faced at Goldcast when shifting from "just a webinar tool" to owning the full video platform story. Anand joins us as Senior Director of Product Marketing at Goldcast, having built PMM functions from scratch at four different companies and launched over 10 tier-one products. His approach to navigating stakeholder resistance during massive repositioning is what separates attempts that fizzle from ones that fundamentally transform market perception.

The challenge isn't just managing different opinions. It's managing different threat responses across sales, customer success, leadership, and customers, each with legitimate concerns rooted in human resistance to uncertainty. Anand reveals his strategy for treating stakeholders as individuals with distinct needs, fears, and motivations rather than a monolithic group that needs to "get on board." His approach combines transparency with continuous communication, genuine flexibility to alter plans based on feedback, and something most PMMs overlook: openly acknowledging discomfort whilst painting a compelling picture of what's possible.

We also dive into our messaging critique of Remarkable's digital notebook, evaluating how their innovation-focused storytelling could better align with diverse user needs and specific stakeholder pain points. Anand's playbook proves that effective change leadership is both art and science: strategic in approach, empathetic in execution, and relentlessly focused on understanding that resistance isn't the enemy, it's just stakeholders' brains doing exactly what they're designed to do.

LINKS

Remarkable (messaging critique): https://remarkable.com/

Connect with Anand:

LinkedIn: https://www.linkedin.com/in/anandmpatel/

Connect with Elle:

Website: www.productmarketingadventures.com

LinkedIn: https://www.linkedin.com/in/elle3izabeth/

Launching into a new ideal customer profile is like being traded to a completely different sports league. The rules are different, the competition is unfamiliar, and you've got to earn trust from scratch. Natalie Marcotullio joins us as a rising star in product marketing at Navattic and two-time solo marketer for early-stage SaaS startups who's mastered wearing every hat whilst delivering results.

Today, Natalie walks us through her step-by-step playbook for navigating uncharted ICP territory with strategic precision that separates successful launches from expensive experiments. We dive into her foundation-first approach, including how she leveraged insider insights from Navattic's founder to build narratives that genuinely resonated with solution engineers, and her revolutionary use of custom GPT for internal enablement that replaced endless Google docs with interactive, targeted messaging support.

We cover Natalie's data-driven segmentation strategy that combines rigorous science with creative intuition, her sophisticated launch execution featuring tiered email campaigns and CEO-level personalization, and the momentum-building tactics that kept conversations flowing through webinars and strategic partnerships. We also explore our messaging critique of Loop and Tie's sustainable gifting platform, brainstorming ways to enhance clarity and spotlight real customer impact through authentic storytelling.

If you're gearing up for an ICP launch or questioning your current strategy, Natalie's playbook offers something most frameworks miss: heart and purpose behind every tactical decision. It's not just about launching with momentum. It's about launching with intention that sustains long after the initial excitement fades.

LINKS

Loop & Tie (messaging critique): https://www.loopandtie.com/

Connect with Natalie:

LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/

Connect with Elle:

LinkedIn: https://www.linkedin.com/in/elle3izabeth/

We all talk about customer obsession, but here's where most PMMs fall short: workload. We carry so much ownership that carving out time for true customer insight feels impossible, yet without it, your ICP is a guess and your go-to-market strategy rests on hope instead of evidence. Today, we're unpacking how to stop talking about customer obsession and start building a voice of customer system that actually scales within the constraints of a busy PMM's reality.

Langley Barth joins us with an unconventional path from US Naval officer leading warships and ballistic missile defense missions to lead PMM at Intuit, where he's reimagining professional tax software for high-value firms. His foundation of empathy, discipline, and service has translated beautifully into championing customer voices. When he's not mentoring hundreds of military veterans or working at Intuit, you'll find him tending to his San Diego backyard mini orchard of 16 fruit trees and thousands of honeybees.

Lang reveals his structured approach to building scalable voice of customer systems that fit into already packed PMM schedules, including how he leverages AI tools like Google's Notebook LM to extract patterns from customer feedback and transforms insights into actionable strategies through cross-functional alignment. We also explore our messaging critique of Eight Sleep's compelling but stats-heavy approach to sleep technology marketing, discussing how brands can weave more storytelling into impressive performance claims.

LINKS

Eight Sleep (messaging critique): https://www.eightsleep.com

Connect with Langley:

LinkedIn: https://www.linkedin.com/in/langleybarth/

Connect with Elle:

LinkedIn: https://www.linkedin.com/in/elle3izabeth/

Feeling overlooked as a Product Marketing Manager? If you're not evangelizing your value, someone else is defining it for you. PMMs possess a powerful blend of strategy, insight, and impact, yet we're often the best-kept secret in our own organizations.

Today I'm sharing insights from my conversation with Hattie, PMM founder of productmarketers.com. By her twenties, she'd built and exited her own company, then became CMO at Tempo Software where she drove substantial ARR growth as their sole PMM. Hattie's become the voice PMMs turn to when they're ready to be seen for their authentic expertise—not just as messengers delivering someone else's vision.

We explore Hattie's strategic playbook for making your value undeniable: mapping your internal power players, cultivating champions who advocate for you, and creating a visibility system that connects your work to business outcomes. The biggest shift is embracing your authentic strengths as your competitive edge. Recognition isn't about working harder—it's about strategic positioning and consistent communication.

We also dive into our messaging critique of Guideflow's website. Despite delightful animations, they were underselling themselves with scattered messaging. Their challenge mirrors our own as PMMs: stop apologising for your expertise and start owning your unique value proposition. Diluted messaging gets diluted results.

Consider joining initiatives like Hattie's PMM challenge for practical strategies and community support. Because the best PMMs don't just execute campaigns—they shape how organizations understand and value product marketing itself.

Your expertise deserves recognition. Time to make sure it gets it.

LINKS

The Profitable PMM Challenge

Guideflow (messaging critique): https://www.guideflow.com/

Connect with Hattie:

Website: https://www.productmarketers.com/

LinkedIn: https://www.linkedin.com/in/hattiethepmm

Connect with Elle:

LinkedIn: https://www.linkedin.com/in/elle3izabeth/