After 9 years of working with SaaS companies on product-led growth, we've tried everything - consulting, services, cohorts, bestselling books. We've seen what works, what doesn't, and what most companies get wrong.

The breakthrough came when we realized something: companies don't need more advice. They need someone to actually do the work with them.

In this episode, Wes pulls back the curtain on exactly how ProductLed works as your PLG partner, revealing the proven system that's powered over $1 billion in self-serve revenue and why most companies fail at product-led growth.

Key Highlights:

• 01:11: Why ProductLed exists and what we actually do
• 01:52: The $1M+ revenue guarantee (and what it takes to qualify)
• 03:00: The winning formula: System + Implementation + Results
• 04:25: The full-stack PLG system breakdown
• 07:33: Why you shouldn’t waste time on random LinkedIn experiments
• 09:09: The embedded operator approach vs. hiring specialists
• 14:48: The 3-stage ProductLed System (Start, Build, Scale)
• 17:20: Your hands-on implementer: Cross-functional VP of Growth
• 19:23: The 90-day results guarantee (unheard of in consulting)
• 20:00: What a typical engagement looks like (the full laundry list)
• 27:00: Why DIY PLG takes 2-3x longer and costs more long-term

Your product has the potential to sell itself. This is how you unlock it.

Resources:

✨ Book your free Product-Led Growth Session

📖 Explore case studies from Boomi and Enzuzo

📑 Get an overview of our approach - ProductLed: Your PLG Partner

Most product-led businesses are tracking too many metrics and missing the ones that actually matter. They're drowning in data from 35+ different sources while their biggest growth bottlenecks go unnoticed.

In this episode, Wes breaks down the exact metrics that matter for product-led growth and reveals the Reverse Funnel Scorecard - a simple tool that pinpoints your #1 bottleneck so you can focus your team's efforts where they'll have the biggest impact.

Key Highlights:

• 01:54: The "vacation bottle" test - What 10 metrics would you track?
• 03:43: The 3 categories of metrics every PLG business needs
• 04:29: The 6 go-to-market metrics that actually matter
• 05:19: What makes a "first strike" vs just clicking around your product
• 06:21: Why tracking key usage indicators prevents churn
• 10:23: The Reverse Funnel Scorecard walkthrough
• 11:01: Why most founders confuse strategy problems with execution problems
• 14:16: Live example walkthrough
• 20:02: Why you should maximize upgrades in week 1

Stop guessing what's broken in your funnel.

Use this data-driven approach to identify your biggest growth bottleneck and create focused projects that actually move the needle.

Resources:

ProductLed Scorecard - 07 Data_ProductLed Scorecard.pdf

Reverse Funnel Planner - ProductLed Reverse Funnel Planner

Project Summary Template - Project Summary - Template

Partner with a ProductLed Implementer to scale your GTM to 8 figures and beyond.

Sign up for our weekly newsletter to receive more actionable advice and learn about the best PLG playbooks from fast-growing SaaS companies: ProductLed Newsletter

In this episode, Wes Bush interviews Gaurav, founder and CEO of Jeeva AI, about how they pivoted from a failed startup to building a $5M ARR AI sales platform in just 8 months.

Gaurav reveals their unconventional approach to being "different not better," and how they recently launched a PLG motion that generated 10,000+ users and $100K ARR in their first week.

Key Takeaways:

[00:01:32] Gaurav’s origin story

[00:05:26] Building "the cursor for sales"

[00:15:05] The launch strategy: Getting 320 form fills and 27 customers

[00:25:05] The feature trap: Focusing too much on new features instead of funnel optimization

[00:30:01] The Ogilvy principle that shaped their positioning strategy

[00:37:01] Breaking down their Product Hunt launch that generated 900+ upvotes

[00:42:12] The two-team approach during transitions

[00:51:15] Why product, customers, and hiring/firing are the only three things that matter

[00:54:09] How consistent posting (2x daily) grew from 500 to 23,000 followers

[01:01:17] The mindset shift to maintaining high energy

Resources:

🤖 Jeeva AI

💼 Connect with Gaurav Bhattacharya on LinkedIn

📧 Contact Gaurav at his email gaurav@jeeva.ai