If you’ve ever felt out of alignment in life or business, this episode will light a fire under you. I sit down with Amber Vilhauer—founder of No Guts No Glory and author of Infinite Impact—to talk about what it really takes to create purpose-driven work that actually changes lives. Amber’s not only the powerhouse who helped me launch Profit First for Real Estate Investing, but she’s also a deeply authentic entrepreneur with a remarkable journey of resilience and transformation.

Amber shares the emotional backstory that shaped her mission to help others feel heard, seen, and valued—and how that mission now fuels everything from book launches to marketing strategy. We dive into the real root of resistance, how entrepreneurs can overcome visibility fears, and why getting into alignment might be the most important step you’re skipping. If you’ve ever wondered whether your voice matters or how to make an impact beyond just growing your business, this one’s for you.

Episode Highlights

[0:00] - Introduction

[1:08] - Amber reflects on coming full circle with Simple CFO and the origins of her mission

[2:12] - Her early life of invisibility and the turning point that sparked her purpose

[3:29] - Why “Infinite Impact” became her book’s title and central message

[4:39] - The root of resistance and why so many entrepreneurs feel out of alignment

[5:52] - How skipping alignment leads to marketing failure (and how to fix it)

[6:38] - From book idea to legacy vehicle: Helping real estate investors uncover their message

[9:18] - The power of a micro-vision and how to create daily impact

[12:04] - Amber shares the deeply personal story that shaped her resistance to being seen

[16:33] - Overcoming traumatic beliefs and the ongoing work to use your voice

[22:31] - How one small academic moment taught Amber the power of choosing the hard path

[24:54] - A powerful reframe: Instead of asking what you want in life, ask how you want to feel

[28:20] - Why unmet needs—not money—are the true source of peace of mind

[30:05] - Where to get Amber’s full-color book and free alignment PDF

5 Key Takeaways

1. Alignment is Everything: Before launching any brand or business strategy, make sure you’re in personal alignment. It informs every decision moving forward.
2. Your Story is the Strategy: The very thing you’re most afraid to share could be your greatest impact tool.
3. Micro-Vision Over Mega-Vision: Focus on making one person feel heard, seen, and valued at a time. That’s how real impact scales.
4. Every Moment is a Choice: Whether it’s walking into a classroom or onto a stage, impact is built through choosing courage daily.
5. Peace of Mind Isn’t Bought: It’s created by meeting your own emotional needs—something entrepreneurs often overlook in the pursuit of growth.

Links & Resources

• Get the book + free PDF: InfiniteImpactBook.com
• Learn more about Amber’s work: No Guts No Glory
• Book your financial clarity call: SimpleCFO.com

Closing Remark

If this episode hit home, don’t keep it to yourself—share it with a friend who needs to hear it. And if you’re loving the show, please rate, follow, and review the podcast to help more people find financial clarity and purpose. Thanks for listening!

In this episode, I’m joined by one of my favorite humans and my very first Simple CFO client—Rich Lennon. Rich has done it all: from flipping houses to owning rentals, and now, he’s built a life of freedom through private lending. We unpack how he made the shift from operator to lender, what a “fractional wrap” is, and why lending has become his favorite seat at the table.

Whether you’re deep in real estate or just starting to stack cash, this episode gives you a blueprint for transitioning into lending the right way. Rich breaks down the systems, the mindset, and the returns—and shares how you can lend with both profitability and integrity.

Episode Timeline

[0:00] – Introduction

[2:15] – My early days working for Rich and how he became Simple CFO’s first client

[5:00] – How Rich discovered $800K hiding in his books and started thinking differently

[6:00] – Reaching financial freedom during COVID—and shutting everything down

[7:00] – Falling in love with lending: high returns, minimal hours, and maximum freedom

[9:00] – From flips to funding: Why lending is easier and less risky than operating

[12:00] – What a fractional wrap is and how Rich earns 30-50% ROI with lower risk

[14:30] – How to structure lending deals with skin in the game and built-in protection

[17:00] – Why you only need to do 2-4 deals per year to create serious passive income

[19:30] – Can you scale lending into a real business? Rich explains how he did it

[21:00] – Why staying local is crucial for successful private lending

[23:00] – How to underwrite a deal (even if you’ve never flipped a house)

[25:00] – The moral code of lending: returns are great—but do it the right way

[27:00] – How to get in touch with Rich and learn his full lending system

5 Key Takeaways

1. Lending can be simpler and safer than flipping — if you structure your deals correctly and underwrite with discipline.
2. Fractional wraps allow you to combine your money with others, lend it at a higher rate, and pocket the spread—earning 30–50% ROI.
3. Having skin in the game protects both you and your lender. Don’t cut corners on underwriting or paperwork.
4. Stay local so you can personally inspect properties and build trust with borrowers.
5. Integrity matters—Rich teaches not just how to make money but how to do it in a way that serves everyone involved.

Links & Resources

• Text Rich Lennon directly at (804) 601-0330 to learn more about his training on fractional wraps and private lending.
• Need to stack cash first? Book a free financial clarity call at simplecfo.com

If you enjoyed this episode, please consider rating, following, and sharing the podcast. Your support helps more investors build financial clarity, cash flow, and consistent profit!

In this episode, I’m joined by Dean Rogers—former NFL player turned real estate investor, coach, and community builder. Dean opens up about the moment he walked away from the NFL, the painful identity loss that followed, and how real estate became the path to financial and personal freedom.

We explore the mental, emotional, and financial rollercoaster Dean went through—from blowing $250K early in his career to now leading a thriving real estate business and coaching program. He shares how discipline from football translated into real estate, why trying to do it all alone almost destroyed him, and how collaboration and mentorship ultimately led to success. This episode is packed with hard-won wisdom and real talk on what it takes to build a life and business you love.

Episode Timeline

[0:00] – Introduction

[2:15] – Dean’s college football career and how it led to the NFL

[3:40] – The physical price of professional sports and the decision to walk away

[5:00] – Wrestling with identity loss after leaving football

[7:25] – Starting over financially and emotionally—with no plan B

[9:12] – How a podcast episode opened Dean’s eyes to real estate investing

[10:45] – Getting obsessed with learning: YouTube, books, and mentors

[12:00] – First wholesale deal and the adrenaline of closing it

[14:20] – Scaling fast—and the traps that come with early success

[17:00] – Partnering with Sean Terry and stepping into mentorship

[18:45] – The $250K mistake that nearly destroyed the business

[20:00] – How asking for help saved Dean’s career and shifted everything

[22:05] – Finding faith, focus, and freedom through accountability

[23:30] – Creating the “Friends with Benefits” model for JVs

[26:10] – Coaching others through the same transformation he lived

[28:30] – Why community, mindset, and financial structure go hand in hand

[30:00] – Final thoughts on taking control of your time and your money

5 Key Takeaways

1. Discipline beats motivation. Dean’s training in the NFL gave him the consistency to succeed even when results weren’t immediate.
2. Ego can cost you everything. Trying to figure it out alone led to massive losses—collaboration brought the breakthrough.
3. Mistakes are tuition. The $250K lesson taught Dean more than any win ever could.
4. Real freedom requires real systems. From financial structure to JV partnerships, sustainable growth depends on structure.
5. Surround yourself with winners. Community and mentorship accelerated Dean’s transformation from stressed out to scaling up.

Links & Resources

• Connect with Dean: DeanRogers.com
• Learn more about Profit First for REI: SimpleCFO.com

If Dean’s story moved you or motivated you, be sure to rate, follow, and leave a review for the podcast. And share this episode with someone who’s ready to stop playing small and start building something bigger—with structure, purpose, and profit.