Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance.

In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead.

Key Takeaways:

• Outsourcing traps: Why handing off your marketing without strategy or direction never works.
• STAR Customer Framework: How to define your target audience.
• Marketing Goal Setting: How to set goals and measure (and what happens if you don’t).
• Buyer Psychology: Emotional buying, and how to tap into the transformation your product or service delivers, instead of features and benefits.
• Immediate action steps: Get your immediate next steps to get your marketing in shape, and in control.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery