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Real Pet Industry News

Real Pet Industry News

Auteur(s): Clayton Payne and Sam Muelas
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À propos de cet audio

 Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.Real Pet Industry News
Épisodes
  • Blue Buffalo and pet food ingredients

    Blue Buffalo and pet food ingredients
    Aug 11 2025
    In this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, particularly the rise of fresh pet food options like Blue Buffalo's Love Made Fresh. They explore market dynamics, consumer preferences, and the impact of cooked food on veterinary practices. The discussion also delves into competition among pet food brands, consumer awareness regarding ingredients, and the importance of niche marketing strategies in a crowded market.
    takeaways
    • Blue Buffalo is launching fresh food options to meet consumer demand.
    • The pet food market is shifting towards fresh and cooked food.
    • Veterinary practices may be impacted by healthier pet food options.
    • Competition is intensifying among pet food brands.
    • Consumer awareness of ingredients is crucial for brand loyalty.
    • Niche marketing is essential for success in the pet food industry.
    • The average consumer may not be as informed about pet food as industry insiders.
    • Effective marketing strategies can help brands stand out.
    • Fresh food options may cannibalize traditional kibble sales.
    • The future of the pet food industry is likely to see significant changes.

    titles
    • The Fresh Food Revolution in Pet Care
    • Navigating the Pet Food Market Landscape

    Sound Bites
    • "Blue Buffalo is entering fresh food."
    • "The consumer nowadays is much more picky."
    • "Most people don't read ingredients."
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    28 min
  • Kennelpak administration and tough times for the industry

    Kennelpak administration and tough times for the industry
    Aug 4 2025
    In this episode, Clayton and Sam discuss the recent administration of Kennelpack, a pet products wholesaler, and the implications for the pet industry. They explore the challenges faced by companies in the market, emphasizing the need for innovation and product development to stay relevant. The conversation shifts to the rising demand for fresh pet food and how retailers can adapt their strategies to meet consumer preferences. The hosts highlight the importance of continuous product innovation and the need for retailers to stock unique products that cannot be found in supermarkets.
    takeaways
    • Kennelpack's administration highlights the challenges in the pet product market.
    • The pet industry is facing tough times with declining sales.
    • Continuous innovation is essential for businesses to thrive.
    • Retailers should focus on stocking unique products.
    • Consumer demand for fresh pet food is on the rise.
    • Product development should not always mean reinventing the wheel.
    • Taking small risks can lead to significant rewards in product offerings.
    • Retailers need to adapt to changing consumer preferences quickly.
    • The market is shifting towards fresh and convenient pet food options.
    • Companies must keep their product ranges fresh to remain competitive.

    titles
    • Kennelpack's Downfall: Lessons for the Pet Industry
    • Navigating Tough Times in Pet Products

    Sound Bites
    • "It's tough times in the pet industry."
    • "I think it's a good product."
    • "People want fresh food for their pets."

    Chapters00:00Kennelpack's Administration and Market Impact
    05:22Challenges in the Pet Product Industry
    10:30Innovation and Product Development in Pet Food
    15:24Consumer Demand for Fresh and Cooked Pet Food
    20:35Retail Strategies for Independent Pet Shops
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    22 min
  • Royal Canin Fresh food!?!

    Royal Canin Fresh food!?!
    Jul 28 2025
    In this conversation, Clayton and Sam discuss the evolving landscape of the pet food industry, particularly focusing on the rise of cooked pet food, the challenges faced by subscription services, and the significant opportunities within the cat market. They explore the implications of premium pricing, the disconnect in product offerings for cats, and the future of pet food brands as consumer preferences shift. The discussion highlights the need for better quality and more tailored products for cats, as well as the changing dynamics of pet ownership and spending habits.
    takeaways
    • Royal Canin's new cooked food reflects industry shifts.
    • Subscription services may struggle as retail options grow.
    • Consumers prefer buying pet food as needed, not via subscriptions.
    • The cost of premium pet food is a barrier for many owners.
    • Hybrid feeding is becoming more common among pet owners.
    • Competition will drive down prices in the pet food market.
    • Brand equity in pet food is diminishing.
    • Cat owners are increasingly seeking premium products.
    • The pet industry has historically focused on dogs over cats.
    • There is a growing demand for cat-specific products.

    titles
    • The Future of Pet Food: Cooked vs. Raw
    • Subscription Services in the Pet Industry: A Dying Trend?

    Sound Bites
    • "Cooked foods are terribly expensive."
    • "Pure is the one I really don't like."
    • "Cats are very underserved at the moment."

    Chapters00:00The Rise of Cooked Pet Food
    04:42The Subscription Model's Decline
    09:09Niche Markets in Pet Food
    13:04Brand Equity in Pet Food
    18:14The Cat Market's Untapped Potential
    22:42The Future of Cat Products
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    30 min
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