Rebranding for Challenger and Established B2B Brands
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Rebranding for Challenger and Established B2B Brands
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In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.
In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and established organisations navigating change.
Here’s a short summary of what we covered:
- Why larger brands rebrand to refresh, while startups rebrand to cut through
- The importance of running a brand audit before touching design
- How to keep stakeholders aligned (and avoid too many cooks)
- Why a rebrand is a business strategy, not just a logo update
- What to prioritise for launch — from your website to internal excitement
- How to measure if your new messaging is actually landing
Packed with practical advice and real-world lessons, this conversation is a must-listen for anyone planning or considering a rebrand.
Catch it now!
Useful links:
Connect with Katie Hayes on Linkedin: https://www.linkedin.com/in/katiejayhayes/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/
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