Refined Over 20 Years: The 7 Ps That Win High-Stakes Consultancy Pitches with John Timperley
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Refined Over 20 Years: The 7 Ps That Win High-Stakes Consultancy Pitches with John Timperley
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For 20 years, John has helped consultancies win the kinds of high-stakes pitches where there’s only one winner and everything’s on the line—revenue, reputation, and momentum.
In this episode, John breaks down the real mechanics behind successful consultancy pitches, sharing his 7 Ps framework and what the best teams do differently. We talk WhatsApp dealmaking, shifting client expectations, and why the pitch is won long before the presentation begins.
If you’ve ever hit a losing streak, over-invested in a “perfect” deck, or wondered why a great relationship still didn’t close then this one’s for you.
02:00 What’s changed in 20 years of high-stakes pitches
06:40 Why remote consultants aren’t learning by osmosis anymore
11:00 The 7 Ps that shape every winning pitch
18:30 How firms lose before they’ve even sent the proposal
24:00 Conversation vs presentation: the game has changed
30:20 AI’s effect on thought leadership and positioning
36:15 The difference between trusted insight and generic content
42:40 How the best consultancies stay in the “penalty box”
48:50 The one move every founder should make this quarter
Host: Craig Herd
Guest: John Timperley