Rethinking Theoretical Frameworks for Understanding Emerging Market Multinational Enterprises
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Rethinking Theoretical Frameworks for Understanding Emerging Market Multinational Enterprises
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How can we better understand the challenges and strategies of emerging market multinational companies as they expand globally? One answer lies in this podcast, which describes a new multilevel approach that helps firms and policymakers see how macro conditions, institutions, industries, and firm-specific choices all shape success, and thereby guide companies as their own GPS that provides navigation advice through complex markets.
Citation: Shukran, K. (2024). Rethinking Theoretical Frameworks for Understanding Emerging Market Multinational Enterprises: Implications for Management and Policy. AIB Insights, 25(3), https://doi.org/10.46697/001c.133788.
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