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[Revisit] A case for cross-border collaboration

[Revisit] A case for cross-border collaboration

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In a rare occurrence, three of the top five tracks on Spotify’s Weekly Top Songs chart for India are by Pakistani acts: "Jhol” by Annural Khalid and Maanu; “Maand” by Bayaan, Hasan Raheem and Rovalio; and “Pal Pal” by Afusic and AliSoomroMusic. Notably, they've been put out by the three major international labels - Warner, Sony and Universal respectively - with teams in India and MENA. It's a good time therefore to revisit the episode we published in 2023, which made a case for cross-border collaboration. Happy listening!
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