In this episode of the ThinkData Podcast, we’re joined by Brandon Atkinson, CEO of CareRev, a nurse-founded, tech-enabled staffing platform reshaping the way healthcare facilities connect with clinical professionals.

We delve into how CareRev is redefining the traditional nursing model by providing nurses with more flexibility, autonomy, and control over their schedules through a shift-based marketplace. Brandon shares the origin story of the platform and how it supports nurses with different life needs.

We also explore the role of AI and data in determining shift pay rates, balancing nurse attraction with hospital budget constraints, and delivering cost-effective staffing at scale.

Brandon walks us through the recent launch of IRP+, a solution designed to help hospitals build and manage internal resource and float pools, reducing reliance on expensive travel nurse contracts.

As the conversation continues, we address one of healthcare’s most urgent issues: nurse burnout. Brandon discusses how CareRev is tackling the root causes by promoting work-life balance and supporting long-term workforce stability, especially in the post-COVID landscape.

Finally, we unpack the operational and GTM challenges CareRev faced during its growth journey, offering insights into healthcare sales cycles, platform adoption, and Brandon’s leadership style through it all.