In this episode of ThinkData, in partnership with Dataworks, we sit down with Sandeep Mennon, co-founder of Auxia, an AI-driven growth platform reshaping how companies activate, engage, monetize, and retain their customers.

Sandeep brings a wealth of experience from over 15 years at Google, where he led marketing for Android, Chrome, and Google Play. Now at the helm of Auxia, he’s focused on helping businesses harness AI to drive smarter, faster customer growth.

We dive into the shift from Big Tech to startup life, how Auxia is building AI agents for modern marketing teams, and the future of personalization, privacy, and AI-first marketing.

🧠 Key Talking Points:

• From Google to Startup: What motivated Sandeep to leave Google and build Auxia? What lessons did he take from Big Tech into startup life?
• The Auxia Mission: How Auxia is helping marketing teams automate and scale customer engagement with AI.
• Personalization vs. Privacy: Navigating the balance between deeply personalized marketing and growing data privacy expectations.
• Future of AI in Marketing: What emerging trends, tools, and technologies are likely to disrupt marketing in the next 3–5 years?
• Advice to Future Founders: Sandeep’s take on building in AI today, and his one piece of advice for anyone entering the space.