In this episode of the Profits on Purpose podcast, host Nate interviews Elizabeth Eichhorn, an expert in alternative financing. Elizabeth shares her entrepreneurial journey, highlighting the importance of community support and various funding options beyond traditional venture capital. The conversation delves into crowdfunding, the significance of preparing for campaigns, and the risks associated with fundraising. Elizabeth also discusses her new venture, an educational platform aimed at helping founders navigate the complex world of financing, emphasizing the need for education and community engagement in the entrepreneurial journey

Connect with Elizabeth here:
LinkedIn: https://www.linkedin.com/in/elizabeth-eichhorn/
Official Website (URL): www.ampersandway.com
Instagram: https://www.instagram.com/ampersand_way/

I hope you enjoy this episode!
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– Nate and the Profits on Purpose podcast team

Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
Visit the Future Ready CFO website here: https://www.futurereadycfo.com/
Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter

Listen to Profits on Purpose on these podcast platforms:
Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXI
Apple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
Amazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087

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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.
Each episode digs into the leadership insights and financial approaches that empower consumer products businesses to grow with clarity, resilience, and impact. You'll get a behind-the-scenes look at how visionary founders reconcile their purpose with the everyday demands of scaling a successful brand and leading with both mission and margin.
If you're a founder, finance leader, or simply navigating the purpose-profit paradox, this podcast is for you.