In this conversation, Patrick Kajirian shares his extensive experience in enterprise SEO, particularly in large organizations like Walmart and Disney. He discusses the unique challenges and strategies involved in managing SEO at scale, including the importance of product management, indexation, and internal linking. The conversation also explores the impact of AI and new agentic browsers on the future of SEO and digital marketing, emphasizing the need for adaptability and a focus on fundamentals in an evolving landscape.

Resources:

Request a free AI Audit: https://97thfloor.com/ai-audit/

Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrickkajirian/

Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/

Read the full article: https://97thfloor.com/articles/podcasts/seo-at-scale-how-enterprise-seo-works-and-where-ai-is-taking-it/

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About Patrick Kajirian:
Patrick Kajirian honed his career in technology and media in a broad range of roles that involved managing a full-service web design agency, operating world-class e-commerce and media websites, and driving user acquisition initiatives for global brands and fortune 500 companies. Patrick facilitated over a million daily Google searches as a principal product manager for SEO at Realtor.com. He currently works as a senior product manager in SEO at Walmart in the San Francisco Bay area.

Timestamps:
02:26 - Enterprise SEO as a product function vs marketing function

06:24 - Google's indexation challenges and internal linking strategies at scale

16:47 - AI agents and agentic browser automation discussion

30:38 - Disney and ESPN migration war stories

46:51 - Traffic quality vs quantity in the AI era

"This is a really great time to be thinking about SEO in general... We're thrown back into the Wild West days where you just had to study and test and experiment and see what works. The fundamentals are still the same." - Patrick Kajirian