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This episode dives into the seismic shift happening in digital marketing and the future of work. We break down Andreessen Horowitz's groundbreaking GEO (Generative Engine Optimization) framework and what it means for businesses still stuck in the SEO era.

**Key Topics:**
• The death of traditional SEO and rise of Generative Engine Optimization (GEO)
• Google's strategic response: Gemini integration in Chrome and Workspace
• Why 62% of executives regret AI-driven layoffs and want their employees back
• Anthropic CEO's prediction: 50% of entry-level jobs obsolete within 3 years
• How small businesses can survive the transition to AI-powered search
• OpenAI hits 400 million weekly users - what this means for the industry
• Practical GEO optimization tips for your website and content strategy

We explore the historical parallel between AI adoption and the university revolution post-industrialization, discussing why "AI is the new college" and how businesses should partner with AI rather than replace humans.

Essential viewing for business owners, marketers, and anyone planning their career in an AI-transformed world.

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Follow the Hosts:

• Marlon Avery: @IamMarlonAvery
• Adrian Green: @Adrian_Poupon
• Sekou Doumbouya: @SekouTheWise1

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