At what stage should SaaS companies start segmenting their metrics? In episode #320, Ben Murray breaks down when and how to segment your SaaS metrics — from revenue segmentation to go-to-market efficiency metrics — so your data actually reflects how your business operates.

Ben explains how segmentation becomes essential as you scale past $10M ARR or diversify product lines (for example, enterprise vs. SMB or PLG vs. sales-led models). He also shares how finance and ops teams can collaborate to align their chart of accounts, cost centers, and customer metadata to get meaningful insights that improve valuation and decision-making.

What You’ll Learn

• When to start segmenting SaaS metrics (typically around $10M ARR, but earlier for multi-product businesses).
• The difference between revenue segmentation and financial metric segmentation.
• How to align your chart of accounts and cost centers for accurate CAC, CAC payback, and LTV:CAC by segment.
• Why aggregate CAC or payback metrics are misleading without segmentation.
• The importance of metadata consistency between systems (HubSpot, CRM, accounting, billing).
• How clean segmentation improves your company valuation and investor confidence during fundraising or exit.

Why It Matters

• For CFOs & Finance Teams: Segmentation reveals where efficiency and retention differ by product line or customer cohort.
• For Founders & Operators: Understanding metrics by segment helps you scale profitably and target the right growth motion.
• For Investors: Segmented financial reporting and SaaS metrics reduce uncertainty and strengthen valuation models.
• For Accounting Leaders: Accurate cost allocation enables better financial modeling and Board reporting.

Resources Mentioned

The SaaS Metrics Foundation Course: https://www.thesaasacademy.com/#section-1744932157830

Quote from Ben

“You can’t say your CAC payback is 12 months when it combines enterprise and SMB customers — that data is worthless.”

Does Net Revenue Retention (NRR) really move your company’s valuation multiple? Absolutely — and the difference can be worth tens of millions of dollars.

In episode #319, Ben Murray breaks down new data from Meritech Capital and Benchmarkit.ai to show exactly how changes in your NRR directly impact your revenue multiple and SaaS valuation.

You’ll also learn why ACV segmentation matters when benchmarking NRR and Gross Revenue Retention (GRR), and how top-performing SaaS companies are using retention metrics to drive investor confidence and higher valuations.

What You’ll Learn

• The link between NRR and valuation multiples — a 7-point jump in NRR can double your multiple.
• How a $5M ARR company can see a $25M valuation swing from retention improvements.
• The latest SaaS benchmarks from Ray Rike (Benchmarkit.ai) for NRR and GRR.
• Why you must benchmark NRR by ACV, not company size or industry averages
• Why investors prioritize retention when evaluating durability, efficiency, and predictability of revenue.

Why It Matters

• For SaaS Founders: NRR improvements can directly increase your exit or fundraising valuation.
• For CFOs & Finance Leaders: Retention trends reveal the sustainability of your revenue model and influence your ARR growth forecast.
• For Investors: High NRR signals strong customer economics, pricing power, and efficient growth.
• For Operators: Knowing your NRR by ACV cohort allows smarter resource allocation and customer success planning.

Resources Mentioned

The SaaS CFO Academy: https://www.thesaasacademy.com/#section-1744932157830

Quote from Ben

“A 5X difference in valuation multiple can come down to just a few points in your net revenue retention. That’s the power of strong SaaS metrics.”

Even small errors in your MRR schedule can have a massive impact on your retention metrics, and in due diligence, that can destroy investor confidence.

In episode #318, Ben Murray explains why gaps in your monthly recurring revenue (MRR) schedule create inaccurate gross revenue retention (GRR) and net revenue retention (NRR) results — and how poor invoicing and renewal practices are often the root cause.

You’ll learn how to identify, fix, and prevent these gaps so your SaaS financial reporting and valuation metrics remain accurate and investor-ready.

What You’ll Learn

✅ What causes gaps in your MRR schedule (and how to spot them).

✅ How MRR gaps distort your retention, expansion, and churn calculations.

✅ Why these data issues raise red flags in due diligence.

✅ How to align renewal dates, contracts, and invoicing to eliminate data breaks.

✅ What a clean, accurate MRR waterfall should look like for SaaS and AI companies.

✅ Why you need at least three years of clean retention data before a fundraise or exit.

Why It Matters

• For CFOs & Finance Teams: Gaps cause misleading GRR/NRR trends that erode trust in your data.
• For Founders & CEOs: Bad MRR data can hurt company valuation and slow down fundraising or acquisition.
• For Investors: Clean MRR schedules provide transparency into predictable revenue and retention strength.
• For Accountants: Accurate MRR waterfalls enable stronger financial modeling and forecasting.

Resources Mentioned

SaaS Metrics Foundation Course: https://www.thesaasacademy.com/the-saas-metrics-foundation

Quote from Ben

“If there are gaps in your MRR schedule, your retention story falls apart — and investors will notice.”