Welcome to another episode of “Grow with Technology,” where today we’re diving deep into one of the most transformative—and often invisible—forces at play in our modern economy: artificial intelligence in pricing strategies. Hosts Richard Butler Jr. and Ben Bard unpack how AI is quietly but profoundly reshaping how businesses set prices, maximize profitability, and enhance customer value—across virtually every sector.

In this episode, we break down a comprehensive framework created by senior technology consultant Richard Butler Jr., exploring how AI moves pricing from static guesswork to a dynamic, data-driven process. You’ll learn how companies like Amazon, Delta Airlines, and Walmart are harnessing powerful technologies like machine learning, predictive analytics, and natural language processing to deliver smarter, faster, and more responsive pricing—while overcoming real-world challenges like data quality, legacy systems, and organizational change.

Whether you’re curious about the cutting edge of personalized pricing, the growing influence of AI in subscription models, or what it takes for businesses to make this leap, you’re in the right place. Join us for this insightful conversation on how AI isn’t just optimizing the bottom line—it’s redesigning the very future of marketplace value.