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This is how to use Shared Budgets in Google Ads in order to simplify ad budget management across multiple campaigns. I’ll show you step-by-step how to set it up and when it makes sense to use one. Shared Budgets help you maximize performance by letting Google automatically spend your ad budget where it’s needed most.

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Frequently Asked Questions:

What is a Shared Budget in Google Ads?

A Shared Budget lets multiple campaigns draw from the same daily budget instead of assigning separate budgets to each campaign.

When should I use a Shared Budget?

Use Shared Budgets when you want Google to automatically allocate spend across campaigns based on performance or demand.

Can I use Shared Budgets with Performance Max or Smart campaigns?

Yes, Shared Budgets work with most campaign types, including Performance Max, but some limitations may apply depending on your account setup.

Can I set bid strategies individually for campaigns in a Shared Budget?

Yes, each campaign in a Shared Budget can still use its own bid strategy (like Maximize Conversions or Target CPA).
How do I monitor performance for campaigns using a Shared Budget?

You can still view performance metrics per campaign in your account, even when they’re under one Shared Budget.