Épisodes

  • Concrete Partnerships: Building Success Beyond Steel
    Jul 14 2025

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    Forging powerful business partnerships might be the key to unlocking growth you never imagined possible. When metal building dealers Jared Ledford and Eric Olson (the Steel Kings) faced customers walking away because they couldn't provide concrete services or pole barn options, they didn't just accept these limitations—they transformed them into opportunities through strategic collaboration.

    Meet Caleb Grimes, owner of GCM Construction and the missing piece in their business puzzle. What started as a simple contractor referral relationship evolved into something far more valuable. Caleb shares how his concrete expertise complemented the Steel Kings' building knowledge, creating a seamless experience for customers who previously had to coordinate multiple contractors themselves.

    The trio reveals the pivotal moment that changed everything: losing a substantial project because they couldn't offer post-frame buildings. Rather than continuing to turn customers away, they formed a partnership to expand their offerings, effectively capturing an entirely new market segment while maintaining their steel building foundation.

    This conversation goes beyond mere business strategy, touching on the personal growth required when venturing into new territory. "If you're not willing to get uncomfortable and learn something new, then it's not for you," Eric notes, highlighting how progress demands pushing beyond comfort zones. Caleb adds that local knowledge of building codes and permitting processes creates the trust necessary for customers to move forward confidently with larger projects.

    Perhaps the most profound insight comes near the end when Jared observes that success without collaboration leads to isolation: "Even if you are successful and you're not taking advice or working alongside others, you're going to be lonely, and lonely is not a good place to be, even if you're successful."

    Looking to grow your construction business? Listen to how one partnership transformed potential losses into exciting new ventures, and consider what connections might help you capture opportunities you're currently missing.


    To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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    41 min
  • Uncle Sam Wants You...to See What Generosity Can Do
    Jul 11 2025

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    In this heartfelt conversation, Sam Byler dons his patriotic Uncle Sam attire as he and Shannon Latham discuss the monumental hurricane relief efforts that have occupied the shed industry for the past nine months. What began as an emergency response to Hurricane Helene has evolved into a remarkable story of American generosity and cooperation across political and geographical boundaries.

    Sam shares the extraordinary journey of coordinating hundreds of shed donations from companies throughout the country, with deliveries spanning from North Carolina to Florida. "The people from the shed industry alone is in the hundreds—different dealers, rent-to-own companies, manufacturers, haulers, you name it," Sam reflects, still amazed at the scope of participation. Most touching are his stories of the "little people" whose small but consistent donations formed the backbone of the effort, alongside anonymous companies who donated generously without seeking recognition.

    The conversation takes a thoughtful turn as both hosts explore the tension between sharing good deeds and appearing self-promotional. They grapple with biblical principles around giving, concluding that sharing stories of generosity can inspire others when the motive is pure. "Your story is important to other people," Shannon emphasizes, encouraging listeners to share their experiences on future podcast episodes.

    Their discussion deepens further when examining how disaster relief became an unexpected form of ministry. "We can become so polarized in what we think is the right thing to do that we totally miss what should be done," Sam observes, noting how they essentially "took church to people" who couldn't attend traditional services. This sparks Shannon to share his vision for "Church of Pod," a potential new podcast ministry reaching people outside traditional church settings.

    As the relief efforts conclude with a final push and celebrations on July 4th, both men reflect on how this experience has transformed the shed industry, creating lifelong friendships and demonstrating the power of practical compassion. Their conversation reminds us that when Americans set aside differences and work together, extraordinary things happen through ordinary people.

    For more information or to know more about the Shed Geek Podcast visit us at our website.

    Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

    To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

    To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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    1 h et 12 min
  • Behind the Scenes at Shed Geek: Where Marketing and Faith Intersect - Part 2
    Jul 9 2025

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    The digital landscape is transforming the shed industry, separating businesses that thrive from those that merely survive. This revealing conversation dives into the conservative nature of the shed business and how resistance to technological change is causing some companies to miss opportunities they never even know existed.

    When a shed business lacks proper digital infrastructure, it's like "building a beautiful lot with 140 pristine buildings sitting in a cornfield where no one can see it for 100 miles." The podcast team breaks down this powerful analogy, explaining how even multi-million dollar companies operating without proper digital tracking are flying blind when it comes to understanding their true marketing ROI.

    The discussion moves beyond theory into practical applications, comparing digital marketing tools to the physical equipment needed to run a shed business. Just as you wouldn't try to haul multiple sheds with an underpowered truck, you shouldn't expect maximum results without the proper digital framework. The hosts share real examples of clients who initially resisted implementing websites, CRM systems, and lead tracking tools, only to eventually embrace these technologies once they understood their value.

    Particularly fascinating is the exploration of how businesses can develop graduated marketing strategies that solve specific problems rather than taking a "kitchen sink" approach. Through consultative conversations, shed companies can identify their unique challenges – whether it's lead generation, customer relationship management, post-sale follow-up, or strategic growth planning – and implement targeted solutions that deliver measurable returns.

    Ready to stop losing customers to competitors with stronger digital presences? Visit ShedGeek.com to discover how the right digital strategy can help your shed business capture opportunities you're currently missing.

    For more information or to know more about the Shed Geek Podcast visit us at our website.

    Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

    To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

    To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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    1 h et 8 min
  • Faith, Recovery, and Metal Buildings: Eric Olson's Journey
    Jul 7 2025

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    Ever wonder what drives someone to build not just structures, but a life of purpose? This episode pulls back the curtain on Eric Olson's remarkable journey from tornado cleanup to founding Dayton Barns, now a thriving multi-location metal building business.

    Eric takes us through the pivotal moment when devastation in his backyard sparked an unexpected business opportunity. What began with fallen trees and woodworking evolved into a shed business, then expanded to metal buildings and pole barns shipped nationwide. With disarming honesty, he reveals how learning happened through challenges—managing people, solving complex problems, and creating solutions when none existed.

    But this isn't just about business growth. The heart of Eric's story lies in how success enables purpose. We journey with him through his work with Good Shepherd Ministries, where he now leads Bible studies in the same neighborhood where he once made destructive choices. His powerful testimony continues with the recent Riverfront Revival event in Miamisburg that brought hundreds together for healing and hope.

    The technological side shines too as Eric demonstrates the design tools that make Dayton Barns and Five Rivers Pole Barns accessible to customers everywhere. From specialized software that simplifies ordering to financing solutions through J Money that allow customers to own buildings with no money down, he's removed barriers to ownership.

    Ready to meet the Steel Kings at an upcoming event? Mark your calendar for the Steel Roll Form show in September, where they'll host a podcast booth and record live episodes.

    For more information or to know more about the Shed Geek Podcast visit us at our website.

    Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

    To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

    To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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    34 min
  • Behind the Scenes at Shed Geek: Where Marketing and Faith Intersect - Part 1
    Jul 2 2025

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    Ever wonder what happens when marketing experts obsessed with the shed industry get together at 5 AM? This episode pulls back the curtain on the personalities and principles driving Shed Geek Marketing, revealing candid insights about what it takes to succeed in an industry that often resists change.

    The conversation weaves between deeply personal reflections and practical business wisdom. Shannon and Dylan discuss how their shared traits (from Uncrustable habits to perfectionist tendencies) have shaped their approach to business, while marketing expert Cord explains the concept of "digital scaffolding" - the critical digital infrastructure shed businesses need but often don't realize they're missing.

    What separates this episode from typical business discussions is its raw honesty. The team openly addresses the challenges of being transparent in an industry where, as one respected industry leader told them, "people will cut your throat and watch you bleed." Their response? A marketing philosophy built on month-to-month agreements where results speak louder than contracts, and education comes before sales pitches.

    For shed dealers and manufacturers, the insights are invaluable. The team unpacks why the shed industry lags behind others in marketing sophistication, how its necessary geographic fragmentation creates unique challenges, and why even successful businesses may be leaving significant growth opportunities on the table by ignoring digital marketing strategies.

    Whether you're a shed business owner looking to grow, a marketing professional seeking inspiration, or simply enjoy authentic conversations between passionate professionals, this episode delivers meaningful takeaways wrapped in entertaining dialogue. Listen now to understand why evolution in this traditional industry isn't just possible - it's essential.

    For more information or to know more about the Shed Geek Podcast visit us at our website.

    Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

    To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

    To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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    1 h et 4 min
  • Monday Motivations: Finding Purpose Beyond Metal Buildings
    Jun 30 2025

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    What happens when two metal building dealers pull back the curtain on their real lives? This episode takes a refreshingly candid approach as Jared and Eric share what actually drives them beyond business.

    The conversation kicks off with Jared explaining how he found unexpected motivation from "Power Moves with Shaquille O'Neal" on Netflix. Watching Shaquille O'Neal and Allen Iverson rebuild the Reebok brand sparked a reflection on his own entrepreneurial journey from shed lot newbie to industry voice. Rather than keeping business and personal separate, the hosts weave them together, demonstrating how passion fuels sustainable success regardless of your industry.

    In a rare glimpse behind the operational curtain, listeners get to witness Jared craft a complex building quote in real-time for a 60×120 structure in Choctaw, Oklahoma. The multi-step process showcases exactly how pricing decisions get made and highlights why responsive customer service matters more than ever during uncertain economic times. As steel tariffs drive prices up 50% industry-wide, the hosts predict customers will increasingly prioritize reputable dealers over bargain-basement pricing.

    Perhaps the most significant revelation is the Steel Kings' expansion into pole barns after years of consideration. With concrete regulations tightening in Ohio (now requiring 32-inch footers throughout entire structures) and prices skyrocketing, pole barns present a strategic alternative that many customers find attractive. This business pivot comes alongside Jared's personal transformation – his 18-month sobriety journey that has redirected energy back into growing the business.

    Want a glimpse of what successful dealers discuss when they think no one's listening? This episode delivers exactly that while reminding you that behind every business are real people battling real challenges. Subscribe now and join the conversation about where the industry is heading next.

    For more information or to know more about the Shed Geek Podcast visit us at our website.

    Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

    To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

    To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

    This episodes Sponsors:
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    52 min
  • RTO Contracts: Protecting Your Shed Business from Legal Pitfalls
    Jun 25 2025

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    Ever wonder what happens when a rent-to-own customer stops paying? Or what legal pitfalls could be lurking in your contracts? The shed industry faces unique legal challenges that can make or break your business.

    Attorney Nick Garrard joins us to share his 12 years of legal expertise in the rent-to-own shed industry. What began as a single case in 2012 has grown into a specialized practice serving shed businesses across the country. Nick breaks down the most common legal issues he encounters—from the dangers of "bootleg contracts" to the murky concept of "breach of peace" during repossessions.

    We dive deep into the evolving role of the National Shed Rental Association (NSRA), which is transforming from simply hosting an annual conference to becoming a year-round membership organization with educational resources, legal guidance, and industry standards. This change represents the shed industry's maturation and growing need for professional development and accountability.

    Perhaps most valuable is Nick's practical advice on state-specific contract requirements. Using a contract designed for one state in another jurisdiction could invalidate your entire agreement—potentially forcing you to surrender ownership of sheds to customers who've barely paid. Similarly, Nick explains why referring to rent-to-own transactions as "financing" creates serious legal complications during bankruptcy proceedings.

    Whether you're a manufacturer, dealer, or rent-to-own provider, this episode delivers crucial insights to protect your business from costly legal mistakes. Join us in Knoxville this September for the NSRA conference to learn more, or connect directly with Nick at WilkinsPatterson.com for specialized guidance.

    For more information or to know more about the Shed Geek Podcast visit us at our website.

    Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

    To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

    To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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    1 h et 16 min
  • Steel Tariffs and Industry Integrity
    Jun 23 2025

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    Steel tariffs have officially arrived, and their impact is already reverberating throughout the metal building industry. In this candid conversation, Jared and Eric dive deep into how these economic changes are reshaping business practices, pricing structures, and customer relationships.

    The duo shares real-world examples of how some dealers are responding to economic pressure with questionable tactics – from hidden contract clauses that allow price changes after deposit to refusing to disclose manufacturer information until after payment. One particularly alarming story involves a customer who nearly fell victim to a bait-and-switch scheme until discovering the fine print allowed the company to arbitrarily increase prices after commitment.

    "The quality of the industry will rise if everyone gets together and says we have to be better," Jared emphasizes, highlighting how economic challenges might ultimately strengthen the industry by rewarding transparency and ethical business practices. Both hosts stress the importance of due diligence for customers and integrity for dealers during this transitional period.

    The conversation takes an unexpected turn when Jared reveals a surprising TikTok shop experience where a customer purchased a $30,000 building with a single tap without speaking to anyone – demonstrating both the opportunities and pitfalls of evolving sales channels. This leads to a thoughtful discussion about trust, consumer behavior, and adapting to changing market conditions.

    Whether you're a metal building professional navigating tariff impacts or a potential customer wondering how these changes affect your building purchase, this episode delivers the straight talk and practical wisdom you need. Connect with us at jared@thesteelkings.com or eric@thesteelkings.com – we'd love to hear your experiences in this changing industry landscape.

    For more information or to know more about the Shed Geek Podcast visit us at our website.

    Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

    To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

    To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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    47 min