Showcase: Tim Ross on Auto Shop Direct Mail Marketing
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Showcase: Tim Ross on Auto Shop Direct Mail Marketing
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Gary Gunn interviews Tim Ross of Upswell on implementing auto shop direct mail marketing. Once your shop's targeted direct mail campaign is scheduled, make sure your service advisors, general manager, and technicians are fully aware of it. When customers call in about the specials you are advertising on your cards, make sure you can answer their questions and fulfill all their automotive repair needs. This is a HUGE opportunity to create new, lifelong customers!
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Showcase is a podcast series focused on Automotive Repair Shop Owners. Since 1979, Gary Gunn, AAM has worked with owners in both equipment sales and business coaching. Now, Gary brings his experience and expertise to shine a spotlight on industry success stories and share tools to help others take their shops to the next level.
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