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SoundPractice

SoundPractice

Auteur(s): American Association for Physician Leadership®
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À propos de cet audio

 SoundPractice, hosted by the American Association for Physician Leadership®, delivers practical information and fresh perspectives for physician leaders and those running healthcare systems. Physician advocate Michael Sacopulos, JD (healthcare attorney, author, speaker) brings you the best thought leaders, crisp humor, and pithy tips to help your healthcare organization thrive.Copyright ©2022 American Association for Physician Leadership Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Hygiène et mode de vie sain Troubles et maladies Économie
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  • Communications at a City Hospital with Media Relations Director Dan Collins

    Communications at a City Hospital with Media Relations Director Dan Collins
    Nov 26 2025
    Media relations is more than press releases — it's a strategic tool for driving hospital goals like patient acquisition, physician recruitment, and employee retention. Key Insights - Media vs. PR: Public relations is the tree; media relations is its largest branch. Both must align with organizational priorities, not executive egos. - Platform Strategy: Tailor content for each platform. Facebook, LinkedIn, TikTok. Know your audience and demographic. - Crisis Management: Handle negative social media comments strategically —hide misinformation, engage critics through patient advocates, and turn them into ambassadors. - Staffing Impact: Media relations enhance recruitment by showcasing employee recognition stories, cultivating a positive workplace narrative that attracts top talent. Episode Overview In this episode of SoundPractice, Mike Sacopulos interviews Dan Collins, senior director of media relations at Mercy Medical Center in Baltimore. With nearly three decades of experience at Mercy and a journalism background with the Washington Times and Baltimore Examiner, Collins offers expert insights into how strategic media relations can transform healthcare organizations. Mercy Medical Center's success story is remarkable: the urban community hospital grew from seventh to first in Baltimore's women's health market share, thanks to their "magnet doc" philosophy — recruiting top-tier physicians whose reputations attract patients and peers. Collins explains the hospital’s innovative partnership with NBC affiliate WBAL for "The Woman's Doctor," a weekly TV segment running for over 30 years (likely the longest-running hospital media campaign in the U.S.). The conversation explores tailoring content for different platforms, avoiding TikTok because of demographic mismatches, and managing social media crises by addressing misinformation while engaging critics directly. Collins emphasizes the importance of collaborating with hospital executives, ensuring media relations teams are part of strategic planning. The episode concludes with how media relations support staffing challenges by creating recognition stories for nurses and other healthcare workers, demonstrating organizational values that aid in recruitment and retention. Why It Matters Patients choose doctors, not hospitals. Strategic media relations ensure the right physicians reach the right audiences at the right time. Contact Dan Collins at dcollins@mdmercy.com Learn more about the American Association for Physician Leadership at www.physicianleaders.org.
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    30 min
  • Burned-Out Doctors: A Neuropsychologist's Guide to Physician Well-Being with Dr. John Sawyer

    Burned-Out Doctors: A Neuropsychologist's Guide to Physician Well-Being with Dr. John Sawyer
    Nov 12 2025
    In this episode of SoundPractice, host Mike Sacopulos sits down with John Sawyer, PhD, ABPP-CN, a neuropsychologist and medical director of professional staff experience at Ochsner Medical Center in New Orleans, Louisiana, who leads initiatives to address physician burnout and improve well-being across Ochsner's 40,000 employees. With healthcare facing a workforce crisis — an aging population requiring more care, fewer physicians entering the field, and reduced discretionary time among practitioners — Sawyer shares Ochsner’s innovative approach to tackling burnout. Since 2017, Ochsner has focused on three pillars: building individual resilience, improving ease of practice by reducing administrative burdens, and fostering team and culture development. Sawyer also introduces his framework of four archetypes of burned-out physicians: - Over-Engaged: Taking on too much, with unclear priorities. - People-Pleaser: Struggling with boundaries and delegation. - Perfectionist: Over-documenting and micromanaging. - Cynic: Problem-focused and rejecting solutions. He emphasizes the importance of creating psychological safety, where physicians can openly discuss challenges without fear of career repercussions. Effective well-being programs should address the entire healthcare team, as physicians rely on engaged support staff to function effectively. Also, Sawyer encourages organizations to start well-being initiatives now, view them as investments in retention and recruitment, and commit financial resources to wellness efforts — even those not tied directly to RVU generation. Whether you are a healthcare leader or practitioner, this episode provides actionable insights into combating burnout and making your organization "irresistible." Connect with Dr. John Sawyer on LinkedIn. http://linkedin.com/in/john-sawyer-phd-abpp-cn-a1b842156 Learn more about the American Association for Physician Leadership at www.physicianleaders.org
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    35 min
  • Building Patient Loyalty Through Split-Second Kindness: A Conversation with Susan Baker

    Building Patient Loyalty Through Split-Second Kindness: A Conversation with Susan Baker
    Oct 29 2025
    In this episode join healthcare executive and patient experience expert Susan Baker as she uncovers actionable strategies to increase patient loyalty and recommendations. From mastering respect-driven behaviors to leveraging social media testimonials, Susan shares insights that can transform your patient experience and drive revenue growth. Discover how to: - Define and demonstrate respect in every interaction. - Empower patients by offering choices, not commands. - Build trust by acknowledging preferences — even when compromises are needed. - Nail the basics: introductions, empathy, wait-time acknowledgment, and clear communication. Plus, learn how to strategically request feedback, optimize HCAHPS scores, and turn social media reviews into powerful marketing tools. Whether you're a physician leader or healthcare administrator, this episode is packed with practical tips to elevate your patient care approach. Connect: Visit https://susanbaker.com/ to connect with Susan Baker Learn more about the American Association for Physician Leadership at www.physicianleaders.org
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    34 min
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