Page de couverture de Spill The Ink

Spill The Ink

Auteur(s): Michelle Calcote King
Écouter gratuitement

  • Résumé

  • Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
    Voir plus Voir moins
Épisodes
  • Architecture marketer spotlight: Benefits of niche marketing for architecture firms

    Architecture marketer spotlight: Benefits of niche marketing for architecture firms
    Apr 23 2024

    Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined while watching HGTV as a kid. So she adjusted her path. Today, she’s the marketing director at Pfluger Architects, a design firm specializing in the education market.

    Heather joins us to discuss owning your niche, market expansion and building an effective team with diverse skills. She shares why Pfluger encourages architects to use LinkedIn and how a strong brand supports proposal development, boosts employee engagement and amplifies recruitment efforts.

    Here’s a glimpse of what you’ll learn

    • Who Heather Blazi is

    • About Pfluger Architects

    • How Heather’s architecture background influences her work as a marketer

    • Insights into the growing intersection between marketing and business development

    • The benefits of niche marketing

    • How to effectively leverage your niche during proposal writing and market expansion

    • Why use thought leadership to market your team’s knowledge, expertise and capabilities

    • The importance of a strong firm brand and positioning

    • About Pfluger’s recent successes with strategic email marketing

    • Why Pfluger encourages its architects to use LinkedIn

    • How people-centric social media posts aid in attracting prospective clients and architecture talent

    About our featured guest

    Heather Blazi is the principal-in-charge of marketing at Pfluger Architects, a firm on a mission to inspire people to create a more meaningful human experience. With nearly 10 years of experience, Heather has planned and executed marketing initiatives contributing to Pfluger's growth and expansion across Texas. Beyond the world of architectural marketing, Heather has two daughters who bring boundless inspiration (and chaos) to her every day, reminding her of the importance of creativity, adaptability and being open to a fresh perspective. Heather enjoys volunteering and crafting anytime she can. With a heart for service, a commitment to her family and a flair for strategic thinking, she hopes to continue making a positive impact on those around her.

    Resources mentioned in this episode

    • Check out Pfluger Architects

    • Follow Pfluger Architects on X, Facebook, LinkedIn and Instagram

    • Connect with Heather Blazi on LinkedIn

    • Say hello to Michelle Calcote King on X and LinkedIn

    Sponsor for this episode

    This episode is brought to you by Reputation Ink.

    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
    Voir plus Voir moins
    22 min
  • Legal marketer spotlight: A servant leadership approach to law firm marketing

    Legal marketer spotlight: A servant leadership approach to law firm marketing
    Apr 9 2024
    Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is to approach marketing with an understanding that nurturing connections is kingpin, both internally and externally. Aricia is the marketing director at Chambliss, Bahner & Stophel, a full-service law firm in Chattanooga. In this episode, Aricia reflects on the lessons learned during a two-decade career and the role her servant leadership approach has played in the firm’s growth. Host Michelle Calcote King also talks with her about facilitating thought leadership, marketing technology, LinkedIn for attorneys, and maximizing industry networks like Meritas. Here’s a glimpse of what you’ll learn Who Aricia Gallaher is About Chambliss, Bahner & Stophel How to capture a distinctive brand on your firm’s website Ideas to facilitate content development with attorneys How strategic partnerships can benefit a firm’s presence The benefits of thought leadership as a long-term strategy Why law firms need to prioritize marketing automation LinkedIn’s vital role in growing law firm business The ways industry networks like Meritas can bolster a marketing strategy About our featured guest With over two decades of experience in marketing operations, communications, public relations, event management, business development, and client relationship management, Aricia stands as a seasoned and versatile professional adept at navigating the intricacies of today's dynamic business landscape. Throughout her career, Aricia has consistently demonstrated a remarkable ability to drive impactful results and foster enduring connections. She has collaborated with a diverse range of clientele, including some of the nation’s largest health systems. She has leveraged her comprehensive knowledge to orchestrate successful marketing campaigns, spearhead innovative communication strategies and execute high-profile events that resonate with target audiences. As a visionary leader, Aricia has played a pivotal role in shaping the growth trajectories of numerous organizations, utilizing her strategic acumen to identify and capitalize on emerging opportunities. Her keen understanding of market trends, coupled with her exceptional interpersonal skills, has enabled her to cultivate strong client relationships and foster long-term partnerships built on trust and mutual success. Aricia's passion for innovation and process enhancement is evident as she diligently uncovers business opportunities, executes strategies with precision and champions customer service excellence. Her relentless pursuit of innovation and her ability to adapt to evolving industry landscapes make her a driving force in any team or organization she is a part of. Aricia consistently pushes boundaries and delivers unparalleled value in each project, showcasing her enthusiasm and commitment to excellence in marketing and business development. She holds a proven track record of achievement and a reputation for excellence, making her a trusted advisor and leader in her field. As she continues to make strides in her professional journey, she remains dedicated to driving positive change and shaping the future of marketing, communications, business development, and — most importantly — the client experience. When offering advice to aspiring professionals, Aricia emphasizes the importance of seeking out strong mentors. She underscores the value of cultivating connections with individuals at various stages of their professional journey to gain invaluable insights and guidance. Resources mentioned in this episode Check out Chambliss, Bahner & Stophel Follow Chambliss, Bahner & Stophel on Facebook and LinkedIn Connect with Aricia Gallaher on LinkedIn Say hello to Michelle Calcote King on X and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
    Voir plus Voir moins
    24 min
  • Architecture marketer spotlight: Winning AEC business with tailored proposals

    Architecture marketer spotlight: Winning AEC business with tailored proposals
    Mar 26 2024

    Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you. Marketing needs to be tailored as much as possible to address their specific needs and concerns.

    Derek Goodroe, marketing director at Ashley McGraw Architects, talks about why he invests time and resources into carefully tailoring each request for proposal (RFP) — even if it takes hours to get it right. He and host Michelle Calcote King discuss the evolution of the architecture industry and the marketer’s role. They also cover the tools Ashley McGraw uses to expand reach and impact, including email marketing and industry conferences.

    Here’s a glimpse of what you’ll learn

    • Who Derek Goodroe is

    • About Ashley McGraw Architects and the Vaysen Studio

    • How competition for architecture services has intensified over time

    • The challenges marketing departments, especially small teams, face when writing proposals

    • What elements make an RFP response more competitive

    • Best practices for crafting a tailored proposal that sells

    • Tips for collaborating with architects to elevate the quality of your RFP responses

    • How to leverage conferences as a business development and marketing tool

    • Better ways to use email to connect with clients and prospects

    • The marketing department’s influence on firm culture and employee engagement

    About our featured guest

    Derek Goodroe is the director of marketing at Ashley McGraw Architects. He has been with Ashley McGraw since 2010 and cumulatively has over 19 years of marketing experience, including 16 years in professional services.

    His strategic vision and approach to marketing and business development have been pivotal in steering Ashley McGraw Architects' growth and presence, particularly within the firm's Syracuse, New York, and Washington, DC, offices. While overseeing the development and delivery of a fully integrated marketing strategy for the firm, Derek is also dedicated to driving business development, fostering a culture of collaboration and ensuring the firm's values are reflected in every marketing message, client interaction and proposal pursuit. Derek is a member of the Upstate New York chapter of the Society for Marketing Professional Services (SMPS).

    Resources mentioned in this episode

    • Check out Ashley McGraw Architects and Vaysen Studio

    • Follow Ashley McGraw on Facebook, LinkedIn, X and Instagram

    • Connect with Derek Goodroe on LinkedIn

    • Say hello to Michelle Calcote King on X and LinkedIn

    Sponsor for this episode

    This episode is brought to you by Reputation Ink.

    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
    Voir plus Voir moins
    22 min
Développement commercial et entrepreneuriat Gestion et leadership Économie
Voir plus Voir moins

Ce que les auditeurs disent de Spill The Ink

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.