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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true performance with misleading metrics.

Jeremy explains why manual ad setup, audience segmentation, and conversion tracking are essential to avoid wasted spend. He also highlights when Advantage Plus can be useful, such as for merchandise sales, but makes it clear: selling tickets requires a more hands-on, strategic approach.

Takeaways

• Advantage Plus is Meta’s autopilot for ads.
• It often works against sports teams trying to sell tickets.
• Personalization in ads is critical for success.
• Manual setup helps you better understand your fans.
• Conversion tracking is essential for measuring real results.
• Wasted impressions and high frequency are red flags.
• Build warm and hot audiences for targeted marketing.
• Advantage Plus works better for broad merch campaigns.
• Don’t rely solely on Meta’s “easy button.”
• A manual, hands-on approach makes you a stronger marketer.

Chapters
00:00 – Introduction and context
02:15 – What Advantage Plus really is
04:32 – Why Advantage Plus fails for ticket sales
07:10 – How to tell if Advantage Plus is wasting your money
09:30 – Smarter alternatives: warm audiences and creative testing
11:30 – When Advantage Plus can help (merchandise sales)
13:45 – Final takeaways and call to action

Episodes mentioned:

• Episode 128 – 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)
• Episode 125 – “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
• Episode 111 – Building Your Marketing Budget Like a Funnel: Awareness to Action
• Episode 110 – Meta Ads 101 – The Smart Way to Retarget: Website Visitors, Social Engagers & Timing That Converts (Part 4 of 4)
• Episode 109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)
• Episode 108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)
• Episode 107 – Meta Ads 101 – Link Clicks vs. Landing Page Views (Part 1 of 4)
• Episode 21 – The 3 Audiences You Should Have In Your Meta Business Suite

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AI isn’t just about writing better emails anymore—it’s about creating visuals that sell. In this episode, Jeremy introduces Nano Banana, Google’s new AI image-generation tool, and breaks down exactly how sports teams can use it to move more merchandise, sell more tickets, and close bigger sponsorships. If you’ve ever wished you could create pro-level visuals in minutes instead of weeks, this episode shows you how.

See all of the mock-ups and designs Jeremy made here: Episode 130

Key Topics Covered

• What Nano Banana is and why it’s like “Canva on steroids”
• How to use AI visuals to test merchandise concepts and launch pre-order campaigns risk-free
• Quick-win strategies to boost ticket sales with AI-generated graphics and personalized fan content
• Bounce-back offers: using visuals to re-engage fans right after games
• Sponsorship mock-ups that turn “maybe” into “heck yes” during pitches
• Time-saving workflows for marketing teams without huge budgets or staff
• The three-step approach to testing Nano Banana in your operation (pick one bucket, run a 30-day test, track results)
• Why early adopters of AI visuals will outpace their competition

Timestamps

• (00:00) Intro: The revenue power of AI visuals
• (01:06) What is Nano Banana?
• (03:26) Three big reasons it matters: time, money, and new possibilities
• (03:54) Revenue bucket #1: Merchandise mockups & pre-order testing
• (05:39) Revenue bucket #2: Ticket sales promotions, bounce-back offers, and personalization
• (10:15) Revenue bucket #3: Sponsorship mockups, player content, and mascot marketing
• (12:37) Why better visuals sell better
• (14:59) Where to start: a simple 4-step process
• (17:21) Main takeaways

Main Takeaways

1. Nano Banana isn’t a gimmick—it’s a real revenue driver for sports teams.
2. Start small with merchandise mockups for quick wins.
3. Expand into ticket sales and sponsorships once you see results.
4. Early adopters who build repeatable AI workflows will win big.

Call to Action
Share this episode with a colleague stuck in Photoshop or Canva who needs faster, smarter ways to create visuals.
Want help mapping AI into your team’s revenue strategy? DM Jeremy or schedule a call at SportsMarketingMachine.com

Links mentioned:

Google Gemini

Episode: 122 - 9 ways to use ChatGPT to help you sell more tickets

Episode 117 - Good Deal or Bad Strategy? The Right Way to Use Loss Leaders

Episode 115 - “We Miss You”: The Email That Brings Fans Back

Episode 103 - Personalize It - Why it Works (Part 1)

Episode 101 - 6 Fan Experience Lessons Learned from Going to Disneyland

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How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a 27% attendance jump.

From surviving COVID challenges to building a data-driven marketing machine, Adam shares how his team turned small experiments into major wins. If you’re looking for a roadmap to sustainable ticket growth, this conversation is packed with actionable insights for sports marketers at every level.

Key Topics Covered:

• Navigating the uncertainty of COVID as a newly hired marketing director
• How technology upgrades like Dash, Podium, and StellarAlgo changed their approach
• Turning email and text platforms into real revenue drivers
• The role of personalization in ticket marketing—“don’t sell fish to steak eaters”
• Why small, methodical tests (like $20 ad spends) can snowball into big wins
• Marketing’s evolution from a “support” function to a true revenue generator
• Continuous investment in the fan experience to keep things fresh and engaging
• Staying adaptable to tech changes, from social media shifts to AI integration

Timestamps:

• 00:57 – Starting in the middle of COVID – Adam’s move to Florida, uncertainty during shutdowns, and building from scratch.
• 02:24 – Growing attendance by 27% – From 5,327 to 6,758 fans per game and the factors that drove it.
• 04:39 – Leveraging technology – From digital jersey auctions with Dash to email, text, and Meta ads.
• 06:49 – Data-driven marketing – How StellarAlgo transformed personalization, targeting, and ROI tracking.
• 12:22 – Marketing as a revenue driver – Moving beyond “sales support” and proving measurable impact.
• 18:16 – Testing, ROI, and scaling – Small ad spends, benchmarks, and learning from what works.
• 23:43 – Fan experience and community connection – Theme nights, charity auctions, and reinvesting in the arena.
• 27:17 – Looking ahead – Investing in AI, TikTok/Reels, LinkedIn ads, and building team culture.

Quote Pulls / Social Teasers:

• “Marketing isn’t just sales support anymore—it’s a revenue generator.”
• “Don’t try to target steak eaters with fish. Know your audience and deliver exactly what they want.”
• “AI is not going away.”
• “Just take one step forward.”
• “You don’t need to fill the tank—start with $20 on an ad and see what happens.”

Call to Action:
If you’d like to connect with Adam, you can find him on LinkedIn or by email - adamw@floridaeverblades.com.

Links:

Episode 119: Fan Activation, Revenue Growth, and Digital Engagement with Dash’s Jonathan Hufnagel

Keywords / Tags:
COVID-19, sports marketing strategies, attendance growth, fan engagement, technology in sports, data-driven marketing, personalization, minor league sports, AI in marketing, sports management, ticket marketing, revenue generation, ticket sales

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Meta keeps moving the goalposts—and if you’re still running ads like it’s last season, you’re wasting money. In this episode of Sports Marketing Machine, Jeremy Neisser breaks down the three biggest changes Meta has rolled out—weaker targeting, new placements, and the launch of its AI engine Andromeda—and shows you how to stay ahead so your ads actually sell tickets instead of just burning budget.

Sports marketers who adapt will get cheaper ads and more conversions while their competitors are left scratching their heads.

Key Topics Covered

• Why Meta stripped out many interest categories (and how to replace them with custom audiences)
• The power of local radius targeting paired with AI expansion
• How to use new ad placements on Threads and WhatsApp to follow fans across platforms
• Why Meta’s endgame is no longer being the “biggest social network” but the world’s most powerful AI ad engine
• How creative—not targeting—is now the #1 driver of ad performance
• What the “fishbone effect” means for testing and scaling multiple ad formats
• Tactical tips for building the right funnel with top, middle, and bottom audiences
• Practical examples of creative that sells (e.g., reels of fireworks night vs. static graphics)

Timestamps

00:00 – Why Meta keeps changing the rules
01:30 – Change #1: Targeting got weaker (and what to do about it)
05:40 – Building custom audiences and giving AI guardrails
08:15 – Change #2: New ad placements on Threads & WhatsApp
10:30 – Meta’s real endgame: AI-first ad engine
15:20 – Change #3: Creative is king thanks to Andromeda
17:45 – How Advantage+ campaigns scale the right creative
20:00 – Main takeaways & what to adjust first

Relevant episodes:

• Episode 111 - Building Your Marketing Budget Like A Funnel
• Episode 80 - First Party Data vs Third Party Data
• Episode 37 - Cold Audiences & Warm Audience - The Differences for Your Marketing
• Episode 21 - 3 Audiences You Should Have in Your Meta Business Suite

Call to Action

If your ads feel more expensive or less effective than last year, it’s not you—it’s Meta. Adjust your funnel, upload fresh creative, and let AI work for you.

Share this episode with a teammate running ads, and leave a review on Spotify or Apple Podcasts if you found it helpful.

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What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, you’ll walk away with ready-to-run ideas you can launch in your own market.

Key Topics Covered

• The “cross-audience moment” and how to find the perfect local partner to expand your reach
• Why showing the human side of your players builds deeper fan connections
• Creating quirky, unexpected moments that fans can’t help but share
• Real-world examples: zoo ice cream shifts, player-chef cook-offs, and mascot mechanic makeovers
• How to turn attention into actual ticket sales with bundles, opt-ins, and QR codes
• Audience verification tips to ensure partnerships drive local results
• Balancing creative activations with bottom-line sales goals

Timestamps
00:00 – Why the Taylor & Travis podcast moment matters for sports marketing
01:33 – Lesson 1: The power of cross-audience partnerships
05:55 – How to bundle game tickets with partner offers for bigger impact
06:21 – Lesson 2: Showing your players’ human side
08:44 – Player-chef cook-off activation idea
10:57 – Lesson 3: Give fans something they’ll talk about
13:16 – Recap: Turning buzz into ticket sales

Call to Action
Ready to brainstorm your own collaboration ideas? Visit sportsmarketingmachine.com to schedule a call and map out how these tactics can fit into your ticket sales funnel.

Love the podcast? Take a moment to rate or review the podcast on your favorite platform.

Quote Pulls / Social Teasers

• “Don’t just partner with brands your fans already love—find ones with a compatible but different audience.”
• “Your players’ content is gold. Show their personality, not just their athletic skill.”
• “Sometimes the quirky, unexpected ideas create better engagement than polished videos.”

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Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex plans to AI-driven outreach and unforgettable fan experiences, Nick shares powerful, tactical insights on customer service, digital transformation, and building a culture that wins fans—not just renewals.

This episode is a must-listen for marketing directors, sales leaders, and team execs looking to boost retention and modernize their ticketing approach.

Key Topics Covered:

• How the Rangers structure and position modern ticket plans (10-game, flex, theme-night bundles, and more)
• Why subscription models didn’t work in Texas (but might in your market)
• How to use promotional items and exclusive perks to drive ticket sales and renewals
• Strategies for retaining flex plan buyers who don’t schedule in advance
• The power of fan surveys—and how to turn feedback into action
• How to train reps for service-first selling (and why one rep’s 90%+ renewal rate proves it works)
• A behind-the-scenes story of a $70 gesture that created lifelong fandom
• Where AI fits into the sales funnel—and where it absolutely doesn't

Timestamps:

• 00:00 – Welcome & intro to Nick Richardson
• 01:00 – Evolution of ticket plans: from full season to flex
• 04:30 – Why theme-night mini packs are a hit
• 07:00 – Subscription models: what works (and doesn’t)
• 08:45 – Value perception: experience > discount
• 11:00 – Digital ticketing: overcoming resistance
• 13:00 – Turning survey feedback into real changes
• 17:30 – Building a service-first culture
• 22:30 – Creating magical fan moments (on a budget)
• 31:00 – How the Rangers measure customer service
• 38:00 – Where AI helps (and where it can't replace humans)

Call to Action:

Looking to revamp your ticketing strategy? Take a page from the Rangers playbook—prioritize flexibility, experiences, and service. And don’t underestimate the power of small, surprising moments.

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Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting.

He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert.

Key Topics Covered:

• Why more traffic isn’t always better (and can even hurt your results)
• The hidden danger of relying solely on ROAS
• How to fix message and audience misalignment
• Building segmented funnels: TOFU, MOFU, BOFU explained
• Matching ad creative to the fan’s buying journey
• Recognizing and preventing ad fatigue
• Leveraging video views, cart activity, and timing for retargeting
• Creative that converts: proof over promotion

Timestamps:

• 00:00 – Understanding the Conversion Problem
• 04:11 – Rebuilding the Retargeting Funnel
• 09:00 – Creating Effective Ad Creative
• 11:27 – Key Takeaways and Final Thoughts

Call to Action:
📥 Grab the free audience segmentation download at sportsmarketingmachine.com/125
📞 Want a free single-game ticket sales audit? Schedule a call directly with Jeremy.

Quote Pulls / Social Teasers:

• "Eyeballs don’t equal buyers."
• "More traffic isn’t always better—especially if it’s the wrong traffic."
• "A good ROAS can hide weak performance."

Keywords:
sports marketing, ad conversion, retargeting, ticket sales, audience targeting, ad creative, marketing strategy, conversion optimization, sports teams, advertising effectiveness, ticket marketing

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In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and execute a football marketing campaign.

From budget discussions and scheduling promotions to engaging students and running creative, on-brand theme nights, this episode is packed with actionable insights. They explore how even teams with limited resources can deliver unforgettable fan experiences and improve attendance through collaboration, strategy, and bold creativity.

Takeaways

• Start football marketing planning early — often as early as March.
• Prioritize student engagement, especially for early-season games.
• Build partnerships across campus to extend your budget and reach.
• Theme nights and experiential promotions (like hot tubs or tattoo artists) can dramatically boost attendance.
• Always evaluate the ROI of long-standing marketing traditions — and be willing to scrap or evolve them.
• Focus on controllable factors of fan experience from “driveway to driveway.”
• Giveaways still work, especially when they're creative and unique.
• Use athletics as a platform to highlight broader university initiatives.
• Even with a tight budget, you can get creative and make a big impact.
• Don’t accept the limitations of a small team — lean on relationships, data, and smart execution.

Memorable Quotes

💬 "You can never have enough money to get your messaging out."
💬 "Flooding the zone with digital retargeting is essential."
💬 "We're not going to settle for the norm anymore."
💬 "Delivering a memorable fan experience should be your #1 priority."
💬 "Think creatively. That isn’t always expensive."

Chapters

00:00 – Kickoff: Importance of Football Marketing
02:52 – Budgeting and Scheduling
05:49 – Student Engagement Strategies
08:39 – Enhancing Game Day Experience
11:51 – Creative Promotions & Brand Alignment
14:42 – Innovation & Risk-Taking
22:26 – Balancing Fun with University Identity
25:35 – The Rise of Theme Nights
32:03 – Lessons Learned and Venue Improvements
38:25 – Fan Experience as the Ultimate Driver
43:42 – Advice for Small Teams with Tight Budgets

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