Good Design Techniques for the Pitch Deck

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The pitch deck is the primary tool in fundraising.

It’s important to develop a pitch deck that’s clear and engaging.

Here are some key techniques to improve the design of your pitch deck:

Use graphs and charts to show numbers and data.

Increase the impact of the data through charts with bold lines and colors that stand out.

Use colors and contrast to highlight key points.

The colors should be consistent with the color theme of the deck, which should complement the startup's logo.

Choose a font that’s clear and legible.

Avoid big blocks of text and break paragraphs down into bullet points.

Align the style of the pitch deck with the startup and its mission.

Use glyphs and other design elements to communicate the message.

Add background images to create additional effects.

Show how the product works using a 3 to 4-step sequence.

Create a flow in the deck to tell the startup story in a seamless fashion.

Consider these steps in adding good design to your pitch deck.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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