Feeling pressure to be everywhere online? In this episode, Krystal and Wendy unpack the myth that more visibility always equals more value—and show you how to shift from frantic content creation to aligned, on-brand visibility that actually supports your goals. We break down why mimicking influencers backfires, how to choose platforms that fit your energy and consistency, and why knowing your ICA matters more than going viral. You’ll leave with a practical litmus test for every post and fresh ideas for off-social visibility.

• Need clarity in your business? Whether it’s marketing strategy, funnels, or just getting past the overwhelm, SAVOUR™️ Coaching is here to help. Learn more at serendipitousrebel.com/savourcoaching.
• Want more behind-the-scenes conversations? Join the waitlist for our private SAVOUR™️ Podcast launching this spring: serendipitousrebel.com/savourpodcast.

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

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