Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation.

In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into:

1. Why culture and recognition outpace pay when it comes to retention
2. The Three Cs every leader should master: clarity, connection, communication
3. Striking the right balance between authenticity and professionalism online
4. How burnout creeps into private practice—and what to do about it
5. Where AI fits in: streamlining documentation without losing the human touch

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Paul sits down with Michael Uzar, PT, and founder of Rehab Risk Consulting, to explore the legal and operational blind spots that can quietly drain your clinic’s revenue, staff morale, and reputation.

Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations.

Inside this episode:
1. Must-have risk policies every clinic leader should know
2. Smart ways to lower liability insurance costs without compromising safety
3. The hidden pitfalls of emerging tech like AI-powered scribing
4. How ignoring risk can slowly undermine clinic culture and profitability

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

On today’s episode, Paul Singh, CEO of StrataPT, talks with Katie Sutton, PTA and host of "the PTA+ Podcast”, to explore how PTAs can play a bigger role in shaping the future of rehab.

Katie and Paul Talk about:
1. Unlocking the untapped potential of PTAs in your clinic
2. Low-cost ways to invest in your PTA team
3. Why nursing’s “multi-entry pathway” could be a blueprint for rehab
4. Expanding roles and leadership opportunities beyond job titles

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care.

Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes, and a system that works.

Inside this episode:
1. Why most primary care offices are starving for MSK expertise—and how PTs can step in
2. How Colin structures physician partnerships with contracts that actually protect everyone
3. Why training > tools—and how ultrasound became a door-opener, not the whole pitch
4. The backlash from parts of the PT industry—and why Colin’s still all in on this future
5. Tactical first steps: what to say, who to approach, and how to stay compliant

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong.

They dive into:

1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients
2. How Neil would market a brand-new clinic in 2025 with no shortcuts — just the essentials
3. The simple exercise that reveals whether your practice is attracting the right audience
4. Why your Google Business Profile might be your most valuable marketing asset (and it’s free)

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

On this episode of Strata Stories, Paul meets with Kate McCommons, OT and CEO of Grow Together Therapy, to explore her inspiring journey and practical lessons for therapy practice owners.

From solo mobile OT to leader of a growing pediatric clinic system, Kate knows what it takes to overcome obstacles and build real success.

Inside this episode:
1. Why genuine relationships beat job boards for hiring great talent
2. How regular team check-ins and one-on-ones keep your clinic growing and problem-solving
3. Why every growth decision should align with your clinic’s awareness, capital, or culture goals
4. The power of “No is a full sentence” — focusing your energy and learning when to say no

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

We’re pulling a classic episode from the archives! Sturdy McKee, PT, breaks down how running your clinic like a well-oiled machine starts with the right metrics and leadership mindset.

On this episode of Strata Stories, they unpack the must-track metrics that keep your practice profitable and growing.

Paul and Sturdy dive into:
1. The 7 most important metrics all clinics should track
2. How to use metrics as leading indicators and feedback loops
3. How many hours a week you should spend in the captain's seat
4. Why you should look at your business like SOAP note
5. And the importance of managing people and processes instead of managing metrics

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

On this episode of Strata Stories, Paul talks with Jerry Durham, CEO of The Client Experience Company, to talk about one of the biggest hidden problems in private practice: broken benefit verification.

They dive into:
1. Why most clinics don’t need better tech—they need a better checklist
2. How one front desk script fix solved 8 months of billing issues
3. Why benefit verification should never rely on online lookups alone
4. How poor internal workflows reinforce the idea that PTs are “lesser” providers

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.