Marketing mentor Ed Troxell joins Tanya to share simple, stress-free strategies for growing your business with video—without chasing trends or losing yourself in the process.

In this episode of Midlife Unmuted, we dig into a familiar question: Is putting yourself “out there” with video really worth it if you’re not chasing viral views?

Tanya Smith sits down with marketing mentor Ed Troxell to unpack the real impact of showing up on-camera—especially for midlife entrepreneurs who’d rather skip the tech overwhelm and keep things simple. Whether you’re camera-shy or just tired of the content hustle, this conversation is full of quick wins and refreshing perspective on building visibility without burning out.

Timestamps
00:00 Introducing Ed Troxell and the heart behind Midlife Unmuted
02:23 Ed's journey from magazine founder to marketing mentor
04:09 Tackling tech overwhelm with pen, paper, and a plan
07:51 Why video can help you unmute yourself (and get bold)
09:56 Ed’s go-to method for creating videos without burnout
13:33 Getting past the comparison trap and embracing your unique style
17:03 Using real life to make relatable content
20:40 Ed’s favorite time-saving tech tool for business
22:17 Behind the scenes of Ed’s marketing audit
23:38 How video helped Ed step out and create new opportunities
25:18 Key takeaways on building visibility one step at a time

video marketing, midlife entrepreneurs, confidence on camera, content creation, tech overwhelm, sustainable business, personal branding, visibility, real estate marketing, marketing strategies

Success with video isn’t about keeping up with trends or being perfect—it’s about taking small steps, showing up as yourself, and giving yourself permission to grow on your own terms.