Join host Fede Vargas for an honest and powerful conversation with Josh MacKinnon, founder and CEO of Do Good, a content company dedicated to authenticity and social impact. In this episode of Super Allies, Josh reflects on growing up closeted in a small town, coming out at 19, and how his view of allyship evolved through lived experience, travel, and leadership.

Together, they unpack the deeper layers of super allyship. Not just standing with others in big moments, but showing up consistently, especially online and in daily life. From community to career, from Toronto to Australia to Vancouver, Josh’s story is about choosing to be visible, vocal, and values-driven.

What You’ll Learn:

How marginalized communities can be allies to one another

The impact of diverse environments on identity and empathy

The shift from in-person to digital allyship, and why both matter

What it means to lead with realism, optimism, and compassion

Why voting is one of the most powerful acts of allyship

Episode Highlights:
[00:00] Welcome to Super Allies and the evolving meaning of allyship
[02:00] Josh shares his 3 pillars of super allyship: acceptance, support, advocacy
[06:00] Coming out at 19 and learning the value of support
[08:00] Why marginalized groups must show up for one another
[09:00] How Toronto reshaped Josh’s understanding of community
[12:00] From real-world gatherings to digital support
[15:00] Silent support vs. speaking up in online spaces
[17:00] Collective adversity and the power of unity
[20:00] Career growth, support networks, and allyship at work
[22:00] Lessons from Australia, the US, and across Canada
[24:00] Grounded optimism and leading through hard times
[26:00] Voting as an everyday act of super allyship
[27:00] Rapid fire: feeling valued, hard truths, and staying authentic

About the Guest:
Josh MacKinnon is the founder and CEO of Do Good, a content company rooted in impact, storytelling, and authenticity. With a career in marketing and communications, Josh has led teams across industries while championing values of inclusion, empathy, and advocacy. He brings a global perspective to allyship and believes in showing up through action, both in person and online.

Connect with Josh:
Learn more about Josh MacKinnon’s work and explore Do Good, a content company rooted in authenticity and impact:
🔗 heyfamm.com/services/do-good-a-content-company

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