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SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Auteur(s): Gen Furukawa
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 Step into the future of marketing with SuperMarketers, the podcast that equips you with the skills to become an AI-powered marketing leader. Learn from top marketers and practitioners who are revolutionizing the industry with work at the forefront of artificial intelligence. Our guest line-up includes the brightest minds in AI and marketing, revealing strategies that can transform your campaigns into ROI powerhouses. Hosted by marketing leader Gen Furukawa, you'll get actionable and easy-to-implement ideas to use AI become a SuperMarketer. Join the ride to elevate your marketing skills with AI!2023 Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • The End of Traditional SEO: How AI is Reshaping Content Marketing with AirOps

    The End of Traditional SEO: How AI is Reshaping Content Marketing with AirOps
    Jun 16 2025
    Key Takeaways:
    • AI-Proof Channels: Events, referrals, and trust-based marketing are emerging as "AI-proof" channels
    • The 95% Rule: 95% of content cited by AI agents has been updated in the last 10 months
    • Four Pillars of Winning Content: Unique/authoritative, persuasive (to both humans and AI), well-structured, and properly cited
    • Content Engineers: New role combining AI knowledge, content expertise, and business process optimization
    • AEO vs SEO: Answer Engine Optimization requires optimizing for multiple AI agents, not just Google
    Tactical Strategies Discussed:
    • Using Google Search Console to find high-impression, low-click pages
    • Internal linking as an overlooked SEO win
    • Schema markup and proper H1-H4 structure for AI agents
    • Content refresh frameworks (low/medium/high effort levels)
    • Voice memo workflows for content creation
    • Custom GPT projects for content strategy

    • AirOps website: airops.com
    • Benchmark your top pages against
the best in SaaS—and see what’s costing you visibility: https://www.airops.com/answer-engine-visibility

    Voir plus Voir moins
    32 min
  • Fathom CEO Richard White on Leveraging AI Meeting Notes for Scalable B2B SaaS Marketing

    Fathom CEO Richard White on Leveraging AI Meeting Notes for Scalable B2B SaaS Marketing
    May 2 2025

    Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers.

    Check Out Fathom: https://fathom.video/
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    24 min
  • From Data Science to Generative AI: How to Think Like a Fractional Chief AI Officer with Josh Ebner of Sharp Sight Labs

    From Data Science to Generative AI: How to Think Like a Fractional Chief AI Officer with Josh Ebner of Sharp Sight Labs
    Mar 28 2025

    Show Highlights:
    5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn

    10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT

    17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs

    21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical

    25:00 – How marketers can use segmentation and clustering models for better GTM strategy

    32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights

    34:00 – The future of LLMs in orgs: how they could replace middle management through summarization

    📍 Visit Josh at Sharp Sight Labs

    🤝 Connect on LinkedIn: Josh Ebner
    Voir plus Voir moins
    41 min

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