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What if you could take your short-term rental business from 17% to nearly 50% direct bookings in just six weeks? In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam break down the exact influencer collaboration strategy that turned a $900 investment into over $12,000 in direct revenue.

You’ll discover:

• How to choose local influencers that actually drive bookings
• The giveaway format that generated 233,000+ views and thousands of new prospects
• Why global or personality-driven creators fail to convert for STRs
• The must-have contracts and content rights that protect your brand
• How single-property landing pages transform attention into bookings

This isn’t theory. It’s a real case study STR operators can use to reduce OTA reliance, build brand awareness, and grow direct bookings with intentional influencer partnerships.

🎧 Listen now and learn how to stop decorating, start branding, and design collaborations that deliver real ROI.

Direct bookings, influencer collaborations, short-term rentals, STR growth, Instagram giveaways, hospitality marketing, property management, Freewyld case study, Airbnb revenue, OTA alternatives

00:00 – Tripling direct bookings in six weeks

02:14 – Why some influencer campaigns fail to convert

07:05 – The profile of creators who actually drive bookings

09:08 – How to find and qualify the right accounts

10:16 – Outreach strategies: DM vs. email

11:10 – Timelines, weekday hosting, and trades

13:29 – Setting expectations and giving direction

15:24 – Contracts, content rights, and model releases

17:28 – Giveaway mechanics that create virality

21:43 – Results: 233k views and $12k in direct bookings

24:36 – ROI breakdown and ad-value comparison

27:50 – Improving the direct booking experience

32:05 – Landing pages vs. full websites for campaigns

34:31 – How STR hosts can apply this playbook

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