Today I chat with SMRT Social founder, Curtis Howe, on how to grow your digital marketing agency. 

Some of my favorite takeaways from today's chat include:

• How to position pricing when you're first starting out your agency, especially when you're able to price low to get started.
• The value of both face-to-face sales and referrals, plus how to consistently get them.

Today Jenny Ambrose of Puree Fantastico and I focus on a topic I think a lot of us overlook: How to grow an agency with authenticity, integrity, and empathy.

Many agency and client relationships are purely transactional, but what if we pivoted to more meaningful relationships? What would it look like if we took a more heart-centered approach?

Building relationships with our clients and our teams that reflect what we want to see in the world creates a trickle-down effect that seeds long-term change. Could we lean into this more? If so, what would that look like?

Today I sit down with Chris LaFay, owner of Classic City Consulting. Chris started his agency as a freelancer and scaled to a robust team, but like many agency owners, hit a ceiling when it came to growth. Chris shares how working with an external resource as an executive leader helped open his eyes to new opportunities and provided the accountability he needed to grow.

We also chat about the scarcity mindset and the value of building a network of agency owners. This is something we often overlook and it can really help your agency scale when you have the right partners in place. 

KEY TAKEAWAYS:

• Overcoming the Superhero Complex
• Building your Team
• Creating Support from your Network 

In today's episode, I chat with Brianna of Brianna Gregory Design, and we go in-depth about LinkedIn marketing strategies for digital marketing agencies. 

As a young entrepreneur, Brianna brings a wealth of knowledge to the table for aspiring agency owners. Her early adoption of marketing platforms has led her to maximize outlets often overlooked by older generations, leading to her agency scaling at a record pace. 

KEY TAKEAWAYS:

• Pinpointing your Target LinkedIn Audience
• Building Connections
• Best Posts for LinkedIn

In today's episode, I chat with Chris Brewer of OMG Commerce about sales for your agency. Chris has been in the agency world for over a decade and has worked even longer as an entrepreneur and salesperson. 

We chat about your role as the salesperson in your agency, sales techniques, and how to make your digital marketing agency stand out in a crowded market.

Be sure to listen till the end for Chris' stellar cold outreach script. 

KEY TAKEAWAYS:

• How to know if you should do sales for your agency
• What to look for when hiring a sales rep
• Is owning an agency better than being an employee?
• How to help your local business marketing agency stand out
• Cold outreach scripts to build your network and land clients 

In this episode, I chat with Marcel, CEO of Parakeeto. Marcel is stellar when it comes to helping agencies understand their profitability.

We go deep into how to scope correctly for your agency and what margins you should be looking for. 

We also talk about the true measure of revenue, how utilization thresholds come into play with staffing, and how to prepare financially for your first hire. 

Grab a notebook for this one and if you learned something from this episode give us a subscribe and leave us a review. Let’s dig in...

In this episode, I spoke with Chris Pistorious of KickStart Dental Marketing. Chris realized one day that he had simply created a job with his marketing agency rather than a business. Over the past few years, he’s learned how to keep a personalized feel while scaling his agency. Their inbound strategy is simple and consistent to keep them busy with new leads. Find out how Chris uses podcasts, video testimonials, and emails to keep his dental agency on track to grow.

KEY TAKEAWAYS

• How to know what clients are right to scale your agency

• How to talk about marketing budget with existing and potential clients

• How to use testimonials and case studies to build your authority

• Why Chris uses a podcast in his agency’s marketing strategy

• How to build a business–not just a job

In this episode I talk with agency owner, Xaña Winans of Golden Proportions Agency--a niche agency for dentists. Join me as I talk with Xaña about how she became an authority in the dental industry, continues to build authentic relationships with clients, and how to be a successful leader as a small business owner.

And remember to subscribe to the amplified agency and leave us a review if you've learned something from one of our guests.

KEY TAKEAWAYS

• How to pick the niche industry tradeshow that’s right for your marketing agency

• How to become an authority in your marketing niche

• Why and how to set client expectations from the very beginning

• How to measure the real ROI on the marketing products you provide for your clients

• How hiring a leadership coach can help you maintain and scale a successful team

• Why it’s important to cultivate a culture of self-awareness in your agency