The Art of Bicycle Design with Mike Pryde : The Story of Chapter 2 Bikes
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The Art of Bicycle Design with Mike Pryde : The Story of Chapter 2 Bikes
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In this episode of the PHD podcast, host Fernando Riego speaks with Mike Pryde, the founding member of Chapter 2 Bikes, about the intricate relationship between bicycle design, performance, and emotional connection. Mike shares his journey from a BMX enthusiast to a professional bike designer, emphasising the importance of geometry in creating high-performance bicycles. He discusses the challenges faced by boutique bike brands in a competitive market dominated by larger companies and highlights the significance of aesthetics and customisation in their offerings. The conversation also delves into leadership lessons learned from cycling, the impact of passion on business, and the future aspirations for Chapter 2 Bikes.
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