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The Art of Sway

The Art of Sway

Auteur(s): Danielle Wiley Sway Group CEO
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À propos de cet audio

 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life

    Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life
    Sep 29 2025
    In this conversation, Danielle and Casey explore the evolving landscape of marketing to Gen Z, emphasizing the importance of in-person connections and experiential marketing. They discuss how brands can facilitate real-world interactions, understand the cultural context of Gen Z, and the role of community in building brand loyalty. The discussion highlights the shift from high-production marketing to more authentic, lo-fi experiences that resonate with younger audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 min
  • Episode 40: The Art of Sway + Maverick Mindshare: AI and Influencer and Affiliate - What a Mess!

    Episode 40: The Art of Sway + Maverick Mindshare: AI and Influencer and Affiliate - What a Mess!
    Sep 22 2025
    In this conversation, Danielle and Casey explore the nuances of authenticity in conversations, the impact of AI on influencer marketing, and the misconceptions surrounding influencer effectiveness. They discuss the importance of community and human touch in marketing strategies, share personal experiences, and reflect on the future of influencer marketing in the age of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 min
  • Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn

    Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn
    Sep 15 2025
    In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 min
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