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The Artist's Guide to Business

The Artist's Guide to Business

Auteur(s): Kay Potter
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The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.

Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.

From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.

© 2025 The Artist's Guide to Business
Art Gestion et leadership Économie
Épisodes
  • The Science of Studio Time: Why Your Brain Needs Deep Work to Create
    Jul 11 2025

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    Description: Discover the science behind why protecting your creative time isn't selfish—it's essential for your best work. Learn practical strategies for establishing sacred boundaries around your studio hours.

    Episode Summary: In this episode, Kay challenges the common myth that creative inspiration should strike randomly and unpredictably. Instead, she explores the neuroscience behind deep work states and explains why artists who protect their studio time produce better work and experience greater fulfillment. Through research-backed insights and practical examples, Kay reveals how to create the conditions where your best creative work can emerge consistently.

    In This Episode You'll Learn:

    - The neurological basis of flow states and why they take an average of 23 minutes to achieve
    - Why fragmented studio time creates "shallow creativity" and limits your artistic potential
    - How to set effective boundaries with family, friends, and yourself around creative time
    - The critical distinction between avoidance and genuine need for rest
    - Practical strategies for signaling to your brain and others that you're entering sacred creative space

    Resources Mentioned:

    - Cal Newport's book Deep Work
    - The Complete Pet Portrait Business System

    This Week's Single Step: Take fresh photos of 3 pieces of your artwork in good natural lighting.

    This Week's Point of Interest Prompt: Create a 'color story' post explaining the palette choices in a recent work.

    Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!

    Did you value this episode?

    Please Help us reach more artists like you by leaving a review!


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    41 min
  • One Stream First: The Strategic Approach Most Creative Entrepreneurs Miss
    Jul 4 2025

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    Description: Discover why temporarily focusing on one income stream accelerates your path to a diverse, profitable art business faster than trying to build multiple streams simultaneously.

    Episode Summary: In this episode, Kay challenges the conventional wisdom that multi-passionate artists should immediately diversify their income streams. Instead, she reveals the counterintuitive power of strategic constraint—how deliberately limiting your focus to one income stream for 9-12 months creates the mastery, systems, and financial foundation for thoughtful expansion later. Through personal stories and practical examples, Kay demonstrates why the fastest path to a thriving multi-stream business is actually sequential rather than simultaneous development.

    In This Episode You'll Learn:

    • Why constant switching between income streams prevents any from reaching profitability
    • The "Day 231 syndrome" and why pushing through boredom leads to breakthrough success
    • When to experiment broadly versus when to focus deeply in your business
    • How mastery of one income stream creates exponential rather than linear growth
    • Five powerful advantages of the focused approach: mastery, marketing clarity, audience compounding, systems development, and momentum
    • How to maintain creative growth and exploration while focusing your business offerings

    Resources Mentioned:

    • The Complete Pet Portrait Business System at https://links.theartistsguidetobusiness.com/cppbsp
    • Research on decision fatigue and creative constraints
    • The Book I couldn't remember the name of: Light from Uncommon Stars, Novel by Ryka Aoki

    This Week's Single Step: Write one paragraph artist statement that clearly communicates your unique perspective (under 100 words).

    This Week's Point of Interest Prompt: Share 3 artists who have influenced your style and explain why.

    Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!

    Did you value this episode?

    Please Help us reach more artists like you by leaving a review!


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    50 min
  • When Are You Getting a Real Job? - 51 Years Later, This Pottery Business Has the Answer
    Jun 27 2025

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    Description: After 51 years in business, Pickenpaugh Pottery proves that "getting a real job" was never the answer. Discover practical strategies for art market success, sustainable pricing, and building a multi-generational creative business.

    Episode Summary: Join host Kay for an inspiring conversation with Merry and MerryCline from Pickenpaugh Pottery, a 51-year-old family pottery business in Madison, Mississippi. Founded by Robert Pickenpaugh, this multi-generational studio has become the oldest business in their town. The mother-daughter duo shares hard-won wisdom about succeeding at art markets, pricing handmade work appropriately, and building genuine community connections that sustain a creative business across decades. Their story offers both practical advice and proof that artistic careers can thrive when you balance creative passion with smart business practices.

    In This Episode You'll Learn:

    • The key to art market success: getting people INTO your booth (and how to do it)
    • How to price handmade work without undervaluing your time and craft
    • Practical conversation starters for engaging customers without being pushy
    • Why visiting markets before participating can transform your success
    • The importance of balancing bread-and-butter pieces with higher-end artistic work
    • How to handle criticism and maintain confidence in your pricing

    Topics Explored:

    • Art market strategies and booth setup essentials
    • Customer engagement and the art of educating buyers
    • Pricing psychology and value communication
    • Building long-term community relationships
    • Balancing artistic integrity with commercial success
    • Multi-generational creative business sustainability

    Connect with Pickenpaugh Pottery:

    • Facebook
    • Instagram
    • In Person in Madison, Missisippi

    Best Quote: "When are you gonna get a real job?" - What people asked Robert 51 years ago. Pickenpaugh Pottery is now the oldest business in Madison, Mississippi!

    Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!

    Did you value this episode?

    Please Help us reach more artists like you by leaving a review!


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    52 min

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