There's reminiscing of 1990's Cardiff uni parties in this episode of B Better podcast. The legendary Liz Southey is an old pal of Tim's from their days at Cardiff University but she's also cofounder of The Salve Health, a global medical affairs consultancy designed to create positive impact in healthcare through purposeful communications.

As well as talking medical comms and B Corp, Tim and Liz chat about parenting, the days of only four TV channels, whether AI thinks its God or not, the power of purpose, and more.

Listen in to hear Liz talk about:

• Getting her start in pharmacology at Cardiff University
• How she ended up starting her own medical communications company with a friend
• What she thinks of the Netflix documentary Painkiller
• How she got B Corp certified despite working with a 'controversial industry'
• How The Salve was born from was wondering how to work with both not-for-profits and Big Pharma clients
• Why she feels lucky to have had the B Impact Assessment as a framework for setting up her new business
• Why B Corp is so great for new start-ups
• Her supply chain lightbulb moment... and so much more...

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

The man, the myth, the legend of B Corp... and a Netflix star to boot! In this episode, it is our unadulterated pleasure to speak to the man himself, the man who started the entire B Corp movement, along with two friends - Andrew Kassoy and Bart Houlahan - with a mission to transform the entire economy to one that's purpose driven.

Together, in 2006, they came up with a way for businesses to be the best for the world and almost two decades later, it's a global revolution of 8000 businesses and counting.

Listen in to hear Jay talk about:

• How his first company, a basketball apparel brand called AND1, was started with his best friend
• How AND1 became a multi-million dollar business in just a few years
• His epiphany in September 2001 when, within three weeks, his sister was in the Twin Towers on 9/11, his father died, and a friend's was killed in a car accident
• The mission and vision of the B Corp movement
• How he was inspired by businesses like Patagonia, The Body Shop and Toms
• His work with a group called White Men for Racial Justice
• Why he thinks it's crucial to help legacy institutions transform
• Why the future of B Corp is collective action to drive change

... and so much more.

Check it out! Don't miss this inspiring conversation.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#80 Jay Cohen-Gilbert - B Lab: How to run the best leg of the relay race of your life

From humble beginnings in her kitchen to a huge factory in West Auckland, Ellie Brade is out to change the way we clean.

Her business, Cleanery, is a low-waste cleaning and personal care brand. The products are a sachet of powder that are added to a bottle of water and mixed up.

Co-founded with her husband, Ellie's business started with making her own cleaning products at home with baking soda and vinegar.

Hear Ellie talk about...

• How her first home made cleaning products were not great
• Why being a yachting journalist got her into environmentalism
• How she alleviates her climate anxiety
• Packaging issues! Why compostable is not the best and how sugarcane isn't the answer yet either
• In plastic waste, one supermarket bottles equates to 100 Cleanery sachets, which make 100 bottles of cleaning fluid
• Why a business is never too young to embed B Corp
• How B Corp gave them a boost overseas

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

A true trailblazer, Untouched World founder Peri Drysdale was shocked by the environmental degradation she was seeing. Determined to do things differently, she launched her clothing brand in 1981. It was called Snowy Peak after the family farm she grew up on and ever since, she's been building a clothing brand that does business in a completely different, sustainable way.

Hear Peri talk about...

• Why naivete is an entrepreneur's superpower
• How she was shamed for not being satisfied with being a stay-at-home mum
• Her path from nursing to retail
• How she started off selling unlabelled mittens without thumbs
• The tough times for the business when her house was literally on the line
• How she got global leaders including Bill Clinton wearing Untouched World garments
• Her frustration with the contamination of microfibers
• Why recycling plastics into clothing is not the answer
• How the B Corp logo has given her business traction overseas

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

That's right, we've turned the tables in this episode of the B Better podcast.

Instead of being the one asking the questions, our Tim finds himself in the spotlight as a guest on the Health and Safety Unplugged podcast with Matt Jones.

Take a listen to hear Tim and Matt discuss:

• New legislative changes mandating companies to look at the ESG
• How people increasingly want to do more good in their lives and work
• How COVID triggered introspection about purpose and our impact on the planet
• The way Grow Good works with clients on B Corp
• What a business needs to do to become a B Corp
• The role a B Corp consultant plays in helping businesses become a B Corp
• Details on the final verification process for getting audited when you apply for B Corp Certification.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

With global textile waste predicted to hit 140 million tonnes by 2030, we urgently need businesses like Australian start-up Blocktexx.

A clean technology company that recovers polyester and cellulose from textiles and clothing, Blocktexx developed world-first technology to deal with unwanted clothing and textiles thereby diverting them from landfill.

In this episode, Blocktexx cofounder Graham Ross joins Tim to talk about his mission to drive textile and fashion businesses towards sustainability and to influence government circular economy policy.

Listen in to hear

• How Graham moved from media to sustainable sportswear to textile recovery
• How the first business plan for Blocktexx was written on a cafe over glasses of wine with business partner Adrian Jones, formerly of Marks and Spencer
• How they still have that napkin
• How B Corp gave Graham the framework for building a sustainable business and enabled him to hear stories and to learn from other B Corps
• Why they set out to launch a whole new industry - textile resource recovery - not just a new business
• Why Blocktexx is more Model T Ford than Tesla
• The industry surprises Graham discovered on visiting factories in Asia
• How polyester is a goodie and a baddie
• Why entrepreneurs shouldn't aim for perfect

... and a whole lot more.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#75 Making big money from salon waste with Paul Frasca of Sustainable Salons

If you're a salon owner who values sustainability and wants to have a positive impact on the world, check out ⁠Sustainable Salons⁠. They take waste from salons and recycle it into products their salon members can then sell - like sunglasses.

Started by this episode's guest, Paul Frasca, Sustainable Salons works with hairdressers, barbers, dermal clinics, and dog groomers.

Why? Because from salon foils, papers, and plastics, to leftover colour, and even the hair clippings on your salon floor… it can all be diverted from landfills and be transformed into a force for good!

Listen up to find out...

• How they recycle human hair and dog fur
• Why Paul calls himself an 'above ground miner' of the incredible fortune that's sitting in waste
• How they made 60,000 pairs of sunglasses from used shampoo bottles
• The 12 product lines they make from recycled salon materials, including dog leashes, coasters, and combs
• Their social programmes like Haircuts for the Homeless
• Half of their staff have a disability
• Why Paul is passionate about making as much money as possible 'every company should be trying to be Tesla'
• In 2023, they drove $15 million worth of new business to their sustainable salons - having spent zero on marketing
• How circular is the future of business

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#74 John Berry of Pathfinder on Ethical Pension Funds

He's a legend, a true gentleman, and just a genuinely awesome human, in this episode we have Pathfinder CEO John Berry in the hot seat.

A fund management business, Pathfinder Asset Management Limited basically looks after people's money through ethical investment, in particular superannuation savings. They exist to ensure folks have a nice lump sum to retire with that hasn't been invested in nasties like tobacco and fossil fuels.

Hear from John about...

• How they want to make as much money as possible in a way that's positive for people, planet and animals
• The Pathfinder business mission to generate individual wealth and collective wellbeing
• The five layers of ethical investment
• Why they dumped Johnson & Johnson (hint: talcum powder and cervical cancer)
• Why they invest in renewable energy, energy efficiency, water technology, and social housing.
• Why Pathfinder are investing in Lodestar Energy, a company building five solar farms in NZ
• The three easy ways that everyone can positively impact the world - consider how you spend your money, how you spend your time, how you invest your money.
• Why capitalism should look like B Corp
• How and why Pathfinder got on their B Corp journey

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!