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The Billboard Mastery Podcast

The Billboard Mastery Podcast

Auteur(s): Frank Rolfe
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À propos de cet audio

 Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.© 2022 Outdoor Billboard University Finances personnelles Économie
Épisodes
  • When To Be Loose – And When To Be Tight – In Documents

    When To Be Loose – And When To Be Tight – In Documents
    Aug 25 2025

    Although a good contract sets in stone the terms of your agreement, some things should maybe not be chiseled in as hard. In this Billboard Mastery podcast we’re going to review the times that there should be little room to maneuver as well as when you should give yourself plenty of leeway.
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    8 min
  • What You Want To See In A Location

    What You Want To See In A Location
    Aug 12 2025

    Whether you’re buying an existing sign or building a new one, everyone wants to avoid investing in a “loser” location. In this Billboard Mastery podcast we’re going to explore the attributes that have proven to be good indicators of success, as well as those that are a warning sign.
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    9 min
  • Where The Industry Went Wrong

    Where The Industry Went Wrong
    Jul 28 2025

    The stock of Clear Channel Outdoor went for around $30 a share in 2007 but today trades for only around $1 a share. What went wrong? In this Billboard Mastery podcast we’re going to explore how the billboard industry made some fatal moves years ago, and how you can learn from their mistakes and build your business the correct way going forward.
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    9 min
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