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The Book More Show: More Leads, More Calls, More Business

The Book More Show: More Leads, More Calls, More Business

Auteur(s): 90-Minute Books
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 Tips & tricks on writing your business's greatest lead generation tool. Join Stuart Bell, Dean Jackson, and Betsey Vaughn as we look at how writing a book can get you more leads, more call, more business.© 2025 The Book More Show: More Leads, More Calls, More Business Gestion et leadership Économie
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  • Ep200: Regenerate Your Body with Oliver Ghalambor

    Ep200: Regenerate Your Body with Oliver Ghalambor
    Jul 13 2025
    Books help bridge the gap between curiosity and clarity. In this episode of The Book More Show, I’m joined by Dr. Ghalambor of Nortex Spine and Joint Institute, who’s spent nearly two decades helping patients manage spine and joint issues without surgery. We spoke about his new book Regenerate Your Body and Heal, and how it’s designed to educate patients—and remind fellow professionals—about the powerful middle ground between massage and the operating table. Dr. Ghalambor shared how he discovered interventional spine and joint care during a residency rotation, and how that exposure set the foundation for his career. He explained the multidisciplinary approach his clinic uses today and emphasized how modern pain management combines treatments like PRP, shockwave, laser therapy, and nutrition to actually heal underlying issues—not just reduce symptoms. We talked about the evolution of regenerative medicine and how patient awareness has grown. His book walks through symptom-based paths and demonstrates how “stacking” evidence-based treatments creates long-term recovery without surgery. He also described the challenge of moving from academic rigor to accessible communication that empowers people to ask better questions.

    SHOW HIGHLIGHTS
    • I explore the transformative landscape of pain management with Dr. Oliver Ghalambor, who shares his journey from traditional medical training to specializing in interventional spine and joint treatments.
    • We discuss the importance of a multidisciplinary approach to pain management, which integrates chiropractic care, physical therapy, and medical interventions for conditions like spinal and joint pain.
    • Dr. Ghalambor introduces us to the revolutionary potential of regenerative medicine, focusing on platelet-rich plasma (PRP) therapy, which aims to heal rather than just alleviate symptoms.
    • We address the challenges and advancements in regenerative medicine, emphasizing the need for accessible resources to guide patients through this evolving field.
    • The episode highlights the importance of combining complementary treatments like shockwave and red light therapies with surgical options to enhance patient outcomes.
    • We delve into the significance of prioritizing healthspan over lifespan, encouraging personal accountability and proactive health management as essential components of holistic wellness.
    • Throughout our conversation, Dr. Ghalambor emphasizes the value of collaboration among healthcare providers to deliver comprehensive care, empowering patients to make informed health decisions.

    Show notes & video: 90minutebooks.com/podcast/200 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Oliver Ghalambor: Website: Nortex LinkedIn: Oliver Ghalambor

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    43 min
  • Ep199: Making the Process Easy with Kristi Linebaugh

    Ep199: Making the Process Easy with Kristi Linebaugh
    Jun 29 2025
    Books are only effective when they serve a specific job of work. In this week’s episode, I spoke with Kristi Linebaugh, who’s been an integral part of our team for years—guiding new authors through the first critical steps of turning their ideas into conversation-starting books. From helping clients overcome early hesitation to refining raw concepts into clear, compelling outlines, Kristi plays a vital role in setting the tone for successful book projects. We talked about why so many people get stuck at the starting line—imposter syndrome, decision fatigue, chasing trends—and how a guided strategy call brings clarity and confidence. Kristi explains how she helps authors shift from “how can I talk about everything I do?” to “how can I start a conversation with the right reader?” She also walks through our outlining process, which gives authors a structured plan so they can show up energized and prepared, not overwhelmed. This episode is especially valuable for anyone who’s ever felt unsure about what to include in their book—or worried about giving too much away. Kristi offers practical, repeatable strategies to focus your message, tell stories with real business relevance, and avoid the common trap of turning your book into a pitch instead of a pathway. I always enjoy conversations with Kristi—she brings both warmth and wisdom to every part of the author journey.

    SHOW HIGHLIGHTS
    • I explore the journey of transforming passion into action in the book-writing process, with Kristi Linebaugh offering insights on overcoming common challenges like imposter syndrome.
    • Kristi and I discuss crafting a strategic book message, emphasizing the shift from a personal excitement-driven approach to one that addresses the needs of the target audience.
    • We delve into the process of creating a comprehensive outline for authors, highlighting the importance of structure in maintaining focus and enhancing the writing experience.
    • Our conversation explores the transformation from a sales-driven mindset to a service-oriented approach, aiming to build genuine relationships with readers.
    • I examine the challenges of writing how-to books, suggesting that specificity and a concise approach are key to engaging potential clients and fostering dialogue.
    • We highlight the benefits of a coaching-style framework for managing writing projects, which allows authors to focus on delivering valuable content without planning every detail.
    • The episode concludes with an invitation for listeners to connect with us for guidance on their writing journey, underscoring the supportive process we offer.

    Show notes & video: 90minutebooks.com/podcast/199 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Kristi Linebaugh: Website: 90 Minute Books LinkedIn: Kristi Linebaugh

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    50 min
  • Ep198: Finding the Right People with Michael Shick

    Ep198: Finding the Right People with Michael Shick
    Jun 15 2025
    Books can help uncover career paths people didn’t even know they were qualified for. In this episode, I speak with Michael Shick, a retired U.S. military leader and now an assistant professor of project management at Western Carolina University, as well as the founder of Rosemet—a business dedicated to helping people enter and advance in project management careers. Michael shares the challenges that many aspiring project managers face: invisible prospects who don’t realize their work experience already qualifies them for high-demand certifications like the CAPM or PMP. He explains how Rosemet offers practical, flexible pathways to certification, combining structured content with mentorship, community, and ongoing support—especially for working professionals, military families, and career changers. We unpack the evolution of his approach, from academic rigor to community-driven support, and discuss how books like his open doors for meaningful conversations with people who never saw themselves as “project managers” but are already doing the work. The strategies are deeply applicable for anyone trying to build relationships with a mid-career audience that needs confidence and clarity more than just information. What I love about Michael’s approach is how focused it is on demystifying the path, not just promoting a program.

    SHOW HIGHLIGHTS
    • I explore the transformative journey of Michael Shick from a military career to academia, where he now trains future project management leaders at Western Carolina University.
    • Michael shares insights into the Master's of Project Management program, which is among the first to receive PMI Global Accreditation, emphasizing advanced skills and leadership agility.
    • We discuss the Project Management Institute's forecast of 250 million project management jobs by 2030, highlighting the growing demand for roles in this field.
    • Our conversation covers the importance of certifications like CAPM and PMP in advancing careers and securing higher salaries, alongside the role of community support in this journey.
    • We examine the integration of AI in project management, where technology aids decision-making, yet human insight remains essential for navigating complex projects.
    • Project management principles are shown to enhance efficiency and quality in various sectors, from home renovations to business projects, emphasizing the universal applicability of these skills.
    • We explore the strategic use of books as long-term marketing tools in project management, highlighting their enduring value and potential for organic business growth.

    Show notes & video: 90minutebooks.com/podcast/198 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Michael Shick: Website: Rosemet LinkedIn: Michael Shick

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

    Voir plus Voir moins
    50 min

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