In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School of Management. Together, they delve into the world of advertising, specifically focusing on what makes an ad ineffective. They discuss the common pitfalls brands encounter, from failures of attention to unclear messaging and memory issues. Jake shares insights from his extensive research on social influence and persuasion, helping listeners understand how to create more impactful advertisements while avoiding the mistakes that lead to cringe-worthy campaigns.

Melina and Jake explore the importance of having a clear objective for advertisements, the dangers of overloading messages, and the need for emotional resonance in ads to enhance memorability. They also touch on the consequences of failing to distinguish your brand in a crowded market, and how tunnel vision can lead to offensive or tone-deaf marketing efforts. The episode wraps up with Jake’s actionable framework for evaluating ads, ensuring you’re on the right track to creating memorable and effective marketing communications.

In this episode:

• Discover the two main types of ineffective ads and how they can waste resources.
• Learn the importance of having a clear objective and specific goals for your advertising campaigns.
• Understand the impact of emotional high points on memory retention and brand recall.
• Explore the concept of “tunnel vision” and how it can lead to misjudged advertising strategies.
• Gain insights into the ad plan framework to evaluate and improve your advertising efforts.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/509.

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In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on the power of implicit testing and its ability to enhance business outcomes. Keith shares his expertise on how implicit bias testing can reveal the subconscious reactions consumers have to advertising, branding, and packaging—insights that often go unspoken but significantly influence decision-making.

Listeners will learn about the importance of understanding System 1 reactions—those quick, emotional responses that drive consumer behavior—compared to what people consciously articulate. Keith discusses various innovative methods, including implicit association testing and emotional resonance analysis, which provide deeper insights than traditional focus groups or surveys. This episode serves as a critical reminder that what consumers say they want may not align with their true feelings and preferences.

In this episode:

• Discover how implicit testing taps into subconscious consumer reactions.
• Learn about the differences between System 1 and System 2 thinking in consumer behavior.
• Explore the significance of rapid testing and iteration in the product development process.
• Understand how to leverage consumer insights for better marketing and branding strategies.
• Gain practical tips for integrating implicit testing into your business practices.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/508.

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In this episode of The Brainy Business podcast, Melina Palmer welcomes Abby Davisson, co-author of the insightful book, Money and Love. Together, they explore the complexities of decision-making in life and relationships, discussing a powerful framework called the Five Cs that can help individuals navigate significant choices with clarity and intention.

Abby shares her journey from social innovation leader to entrepreneur, emphasizing the importance of integrating both emotional and financial considerations when making life decisions. The conversation dives into how to clarify what's truly important, communicate effectively with those impacted by your choices, and broaden your perspective by considering a range of options. Abby also highlights the value of checking in with trusted resources and exploring the potential consequences of your decisions, ensuring a holistic approach to navigating life’s biggest questions.

In this episode:

• Discover the Five Cs framework for making thoughtful life decisions: Clarify, Communicate, Consider, Check-in, and Consequences.
• Learn how to identify your decision-making style and the importance of balancing emotional and rational approaches.
• Explore practical strategies for discussing significant topics with partners and loved ones to foster healthier relationships.
• Understand the importance of reframing choices to avoid analysis paralysis and uncover creative solutions.
• Gain insights into how to evaluate the long-term implications of your decisions for a more fulfilling life.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/507.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

• Send Us a Message
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