What makes a brand meaningful — not just visible?

In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Emmanuel Probst, Wall Street Journal bestselling author of Brand Hacks and Assemblage: The Art and Science of Brand Transformation, to break down how today’s most successful brands grow through psychology, culture, and data-driven storytelling.

As Global Lead of Brand Growth and Thought Leadership at Ipsos and an adjunct professor at UCLA, Emmanuel shares:

• Why emotional meaning is the real growth engine behind strong brands

• How data and creativity work together (not against each other)

• The biggest mistakes brands make when trying to stay relevant

• What brand transformation actually looks like in practice

• How PR and communications professionals can align with long-term brand growth

Whether you’re a founder, marketer, PR pro, or brand strategist, this conversation will change how you think about building brands that last — and resonate.

🎧 Tune in for insights that go beyond trends and get to the why behind what works.

🔗 Learn more about Emmanuel’s work at emmanuelprobst.com

RESOURCES + LINKS

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Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠.

⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.

Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.

From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.

🎯 In this episode:

• How PR and SEO work together to skyrocket brand visibility

• The secret to newsjacking without forcing a viral moment

• Using automation to scale relationships (not replace them)

• Building a PR team that’s data-driven and creative

Whether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling.

📍 Recorded in Austin, TX
🎙️ Hosted by Brandi Sims, Founder of Brandinc PR
🔗 Watch on YouTube: youtube.com/@brandincpr
🎧 Listen everywhere: Apple Podcasts | Spotify

RESOURCES + LINKS

Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.

Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.

NEW: Mini-Course — Pitch Like A Pro

Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.

⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.

Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

From Germany to Texas — this episode of The Brandinc PR Podcast goes global with Jörn “Joe” Menninger, Founder and Host of StartupRadio.de, Germany’s leading English-language startup podcast.

Host Brandi Sims, PhD, MBA dives into how Jörn built a powerhouse platform that has featured Nobel laureates, unicorn founders, Emmy winners, and bestselling authors—all while mastering AI-driven content strategy and digital PR.

In this conversation, you’ll learn:
🚀 How Startup Radio uses AI to filter and evaluate podcast pitches (with a <1% acceptance rate)
🌎 Why translation tech still struggles with emotional storytelling
💡 What PR professionals and founders can learn from cross-border podcast marketing
🎙️ How Jörn turned his Deloitte consulting experience into a global media brand

This episode is packed with insights for entrepreneurs, podcasters, and PR pros ready to merge storytelling with data-driven strategy.

✨ Learn more about Startup Radio → https://www.startuprad.io/
✨ Explore Brandinc PR → https://brandincpr.com/

RESOURCES + LINKS

Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.

Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.

NEW: Mini-Course — Pitch Like A Pro

Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.

⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.

Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What does it take to lead communications at one of the nation’s most historic civil rights organizations — and be named PRSA’s PR Professional of the Year?

In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Dominic K. Hawkins, Vice President of Communications at the NAACP, for a powerful conversation on purpose-driven storytelling, mentorship, and the future of public relations.

Dominic shares lessons from his 15-year career spanning PR agencies, corporate communications, and public affairs — with clients ranging from Audible and AT&T to Planned Parenthood and Mercedes-Benz. Together, Brandi and Dominic explore what it means to lead with clarity, move with purpose, and communicate with conviction in an evolving media landscape.

🎙️ Listen now to learn:

• How to build a career that bridges advocacy and strategy

• The keys to leading mission-driven communications at scale

• How AI, data, and authenticity can coexist in modern PR

• What this year’s PR Pro of the Year award truly represents

🔗 Follow & Connect:

• Host: Brandi Sims, PhD, MBA | Brandinc PR

• Guest: Dominic K. Hawkins | NAACP

  
  

  RESOURCES + LINKS

  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.

  Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.

  NEW: Mini-Course — Pitch Like A Pro

  Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.

  ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.

  Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

  
  

Wicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputation battles. If you love PR, storytelling, or pop culture with a strategic twist, this is your new favorite episode. Plus: 5 actionable PR lessons you can use right now in your brand or business.

RESOURCES + LINKS

Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.

Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.

Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠. Psst, Black Friday sale for $200 off, use code BLKFDY.

⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.

Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

December isn’t a dead month for PR… it’s a strategic advantage.
In this episode, Dr. Brandi Sims breaks down what actually happens inside newsrooms during slow holiday cycles — and how PR pros and brands can use evergreen stories to land real visibility when competition is LOW.

We’re covering:
• Why journalists still need stories in December
• Evergreen holiday angles that ALWAYS get picked up
• What not to pitch this month
• How to position yourself as an easy “yes” during a slow cycle
• The December pitching strategy that makes your January stronger

If you’ve been wondering what to pitch — or if you should pitch at all — this episode is your roadmap.

Tune in and get your December PR strategy right.

RESOURCES + LINKS

Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.

Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.

Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠.

⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.

Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What if getting consistent media placements wasn’t luck—but a repeatable system built on data and storytelling?

On this episode of the Brandinc PR Podcast, host Brandi Sims chats with Noah Greenberg, Founder of Stacker, about how his platform helps PR firms generate thousands of high-impact placements at scale. We explore:

• How Stacker flips traditional pitching on its head

• The role of automation, AI, and narrative in modern earned media

• Leadership hacks: calendar mapping, silent retreats, and running a high-growth company with clarity

• What Noah will be sharing at PRSA ICON in Washington, D.C.

Connect with Noah & Stacker
👉 Visit Stacker: https://stacker.com

RESOURCES + LINKS

Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.

Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.

NEW: Mini-Course — Pitch Like A Pro

Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.

⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.

Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What happens when transparency becomes more than a buzzword — but the backbone of how teams lead, grow, and win?

In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Natalie Alberta Dusey, the powerhouse Global Chief of Staff at Meet The People, to talk all things leadership, culture, and corporate transformation.

With more than 22 years of experience across strategy, compliance, and organizational growth, Natalie shares how she’s helping redefine what modern leadership looks like — from building transparent client relationships to creating cultures that actually last.

💬 What you’ll hear:

• The real meaning of transparency in global organizations

• How to scale company culture without losing your values

• Leadership lessons from running teams across continents

• Natalie’s mindset for staying relevant (and calm) in fast-changing industries

✨ Whether you’re an entrepreneur, executive, or creative leader, this conversation will challenge how you think about influence, integrity, and impact.

RESOURCES + LINKS

Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.

Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.

NEW: Mini-Course — Pitch Like A Pro

Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.

⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.

Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).