In Podcast Playbook (Part 2), Kelly Kennedy rips the fluff off podcast tech and gives you the real, unfiltered truth about the gear that actually matters. If you’re serious about launching a podcast that sounds world-class, this episode is your blueprint. From computers and microphones to audio interfaces and headphones, Kelly breaks down what to buy, why it matters, and how to build a pro-level setup without wasting a dollar. No gimmicks. No jargon. Just clarity and confidence to build your studio the right way—whether you’re in a spare bedroom or a full production space.

But this isn’t just about gear—it’s about showing up like a pro from day one. Kelly explains why audio quality is make-or-break, why your computer is the real unsung hero, and how the right setup positions you for long-term podcast success. This episode will cut months off your learning curve and set you up to hit record with power and purpose. If you want to build a podcast that’s built to last, Episode 251 is non-negotiable.

Key Takeaways:

1. Your computer is the most critical piece of podcasting equipment—editing and production demand serious processing power.

2. A gaming laptop or desktop is often the best choice due to its high-end GPU, CPU, RAM, and SSD performance.

3. Sound quality can make or break your show; even great content won’t save you if the audio hurts people’s ears.

4. USB microphones are great for beginners, but XLR microphones paired with an interface deliver far superior sound and control.

5. A quality audio interface like the Rodecaster Pro 2 allows for zero-latency monitoring, clean gain control, and pro-level audio routing.

6. Headphones are non-negotiable—they prevent feedback, help monitor sound live, and allow you to edit with precision.

7. Bluetooth headphones introduce latency—always go wired when producing or editing your show.

8. You don’t need a full studio to sound professional—a home setup with the right gear can match broadcast quality.

9. Start with a setup you can grow into—XLR systems are scalable and used by nearly all professional podcasters.

10. Equipment helps—but consistency, connection, and your message are what truly build a great podcast.

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In this milestone 250th episode, host Kelly Kennedy sits down with Janice Baskin, Manager of the Edmonton Regional Innovation Network (ERIN), for a deep dive into how Alberta entrepreneurs can better navigate the complex ecosystem of supports, funding, and opportunities available to them. From breaking down the role of ERIN as a connector organization to sharing personal insights from her own entrepreneurial journey, Janice offers a transparent and practical look at what’s working—and what’s still missing—for founders across Edmonton and beyond.

Together, Kelly and Janice explore the reality of growing a business in Alberta, including the challenges of accessing support, the confusion many founders face when searching for help, and the gaps that still exist in serving women in tech and growth-stage companies. Whether you're launching a startup, scaling an established business, or just trying to figure out what’s available to you, this episode is a must-listen playbook for understanding how to plug into Edmonton’s rapidly evolving innovation ecosystem.

Key Takeaways:

1. Entrepreneurs often don’t know what support exists, and lack of awareness remains one of the biggest barriers to growth in Alberta.

2. You don’t need to go broke to start a business—service-based models can be profitable early with smart planning and clear value.

3. There’s support available for more than just startups; growth-stage companies struggling to scale can also access funding and guidance.

4. The ecosystem is powerful but disconnected, and what’s truly missing is a central connector to guide founders through what’s available.

5. ERIN exists purely to support entrepreneurs, without taking equity or fees, and is funded entirely by Alberta Innovates.

6. Gaps still exist—especially around women in tech and programming that supports underrepresented founders.

7. Balance as an entrepreneur isn’t daily, it’s seasonal; the key is recognizing when to push and when to rest.

8. Ask the “dumb” questions, especially when it comes to finances—avoiding them leads to much bigger problems later.

9. Warm connections and intros can shortcut weeks of confusion and open real doors inside the ecosystem.

10. If a solution isn’t a fit, don’t stop—ERIN’s role is to keep helping you explore options until the right one clicks.

Companies mentioned in this episode:

• Hypervac Technologies
• Fabled Solutions
• atWork Office Furniture
• Capital Business Development
• BDC Canada
• Alberta Innovates
• Alberta Women Entrepreneurs
• Edmonton Unlimited
• Edmonton Regional Innovation Network

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In this milestone 249th episode of The Business Development Podcast, Kelly Kennedy kicks off the highly requested Podcast Playbook series with brutal honesty and real talk about what it actually takes to start—and sustain—a successful podcast. As one of the few shows to break into the top 1% globally with over 250 episodes, Kelly shares the behind-the-scenes truths that most people won’t tell you. From fighting fear and imposter syndrome to the time, cost, and consistency required, this episode lays bare the emotional and tactical realities of podcasting in 2025. If you’ve ever considered launching your own show, this episode will either light your fire—or save you from a painful false start.

More than just a technical how-to, Part 1 is a mindset check. It answers the real question: Is podcasting right for you and your business? Kelly unpacks the power of podcasting as a long-term trust engine, global growth tool, and thought leadership platform—but only if you’re truly ready to commit. Whether you're a business owner, executive, or aspiring content creator, this is your must-listen starting point. Get ready to decide: Are you in for the long game, or just flirting with the idea?

Key Takeaways:

1. Podcasting is a long game that requires consistent effort before any return shows up. Expect to invest months, not weeks.

2. If you don't genuinely enjoy it, you'll burn out. Passion and energy are what keep you going when it gets tough.

3. The biggest challenge is internal. Fear, self-doubt, and ego will try to stop you more than any technical hurdle.

4. If you're an expert in your field, you owe it to the next generation to share what you know.

5. Chasing trends won't sustain you. Podcasting only works long term if you're doing it for the right reasons.

6. Each episode takes real time. From prep to post-production, it’s hours of effort per release.

7. Podcasting is about trust. Your listeners build a relationship with you, and that connection is your real asset.

8. Small audiences can be incredibly powerful. Fifty loyal listeners can change your business if they’re the right ones.

9. Your podcast should tie into your greater mission. Done well, it becomes a growth engine for visibility, leads, and reputation.

10. There is no easy button. The only way to make podcasting work is to show up, stay committed, and keep improving every step of the way.

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