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The Business & Pleasure of Flowers

The Business & Pleasure of Flowers

Auteur(s): Vonda LaFever & Lori Wilson
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Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.

From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.

Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!

© 2025 The Business & Pleasure of Flowers Art Développement commercial et entrepreneuriat Développement personnel Entrepreneurship Gestion et leadership Réussite Économie
Épisodes
  • 50 Years in Flowers: Lessons, Laughter, and Legacy

    50 Years in Flowers: Lessons, Laughter, and Legacy
    Sep 2 2025

    Episode 297: In this special solo episode, Vonda LaFever, AIFD, takes us on a heartfelt journey through her 50 years in the floral industry. From her very first Saturday job at a flower shop in Ames, Iowa, to building her own business alongside her husband, to founding Flower Clique, Vonda shares the lessons that shaped her career and her life.

    She reflects on mentors who taught her the importance of commitment, quality, and mechanics; the joy of teamwork and community; and the milestones that come from family, friends, and faith.

    Most of all, this episode is a celebration of passion, resilience, and the belief that when you keep learning and share what you know, you not only grow yourself—you elevate everyone around you. 🌸

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist
    Voir plus Voir moins
    33 min
  • Marketing with Intention: Tone, Templates & Timing for Florists

    Marketing with Intention: Tone, Templates & Timing for Florists
    Aug 26 2025

    Episode 296: Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the vibe customers feel when they walk through your door. In this workshop-style episode, Ellie LaFever PFCI, breaks down how to create intentional marketing that feels true to your brand and shows up consistently across every touchpoint.

    If you’ve ever felt overwhelmed by what to post, when to post it, or how to make your marketing feel more authentic, this episode will give you clarity and a practical roadmap to move forward with intention.

    View the session

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist
    Voir plus Voir moins
    33 min
  • From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes

    From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes
    Aug 19 2025

    Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked inspiration. From co-presenting alongside industry leader Tim Farrell AIFD, PFCI, AAF, CFD on growing sympathy profits with intention, to navigating questions about grief, empathy, and how to confidently guide families in honoring loved ones, this episode blends heartfelt reflection with practical business strategies. Plus, hear stories from behind the scenes, reminders about the proven emotional power of flowers, and why sharing that message boldly matters more than ever.

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist
    Voir plus Voir moins
    36 min
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