Gen Z is tuning out traditional marketing—but bold, edgy, and unapologetic brands? They’re thriving. In this episode of The Campus Insider: Marketing to Gen Z, we dive into why younger consumers crave brands with personality, humor, and a fearless voice.

We break down:

🔥 Why authenticity, humor, and cultural awareness make brands stand out

💀 How Liquid Death, Duolingo, Poppi, and more have mastered bold marketing

📲 The common strategies these brands use to spark engagement and go viral

🚀 Actionable ways your brand can embrace this approach without missing the mark

If you’re looking to capture Gen Z’s attention and build lasting brand loyalty, this episode is for you.

Gen Z’s fear of missing out (FOMO) is shaping the future of brand marketing—especially on college campuses. In this episode of The Campus Insider: Marketing to Gen Z, we explore how FOMO drives purchasing decisions and how brands can capitalize on it through:

• Exclusive discounts designed for Gen Z

• Verification tools like SheerID, ensuring offers reach the right audience

• Limited-time promotions and campus-only events

Learn how limited access, urgency, and shareable moments can foster brand loyalty and long-term engagement.

Gen Z might be digital natives, but they’re craving more in-person experiences than ever before. In this episode, we explore why on-campus experiential marketing is booming and how brands can create memorable, engaging events to connect with college students.