Gen Z is tuning out traditional marketing—but bold, edgy, and unapologetic brands? They’re thriving. In this episode of The Campus Insider: Marketing to Gen Z, we dive into why younger consumers crave brands with personality, humor, and a fearless voice.

We break down:

🔥 Why authenticity, humor, and cultural awareness make brands stand out

💀 How Liquid Death, Duolingo, Poppi, and more have mastered bold marketing

📲 The common strategies these brands use to spark engagement and go viral

🚀 Actionable ways your brand can embrace this approach without missing the mark

If you’re looking to capture Gen Z’s attention and build lasting brand loyalty, this episode is for you.

Gen Z’s fear of missing out (FOMO) is shaping the future of brand marketing—especially on college campuses. In this episode of The Campus Insider: Marketing to Gen Z, we explore how FOMO drives purchasing decisions and how brands can capitalize on it through:

• Exclusive discounts designed for Gen Z

• Verification tools like SheerID, ensuring offers reach the right audience

• Limited-time promotions and campus-only events

Learn how limited access, urgency, and shareable moments can foster brand loyalty and long-term engagement.

Gen Z might be digital natives, but they’re craving more in-person experiences than ever before. In this episode, we explore why on-campus experiential marketing is booming and how brands can create memorable, engaging events to connect with college students.

The 2025 Grammys highlighted a shift in the music industry—social media is now the ultimate launchpad for rising stars. In this episode, our Senior Community Manager Kendall joins the show as we break down the biggest moments from the Grammys and explore how artists like Chappell Roan and Sabrina Carpenter have skyrocketed in popularity thanks to platforms like TikTok.

We’ll dive into how TikTok has reshaped artist discovery, why festival performances and viral moments create “FOMO” fan engagement, and how Sabrina’s time as an opener forThe Eras Tour helped push her into the mainstream.

Is social media the new A&R department? Let us know your thoughts in the Spotify comments!

#Grammys #MusicMarketing #GenZ #ChappellRoan #SabrinaCarpenter #TikTokMusic

Instagram just revealed how its algorithm will work in 2025, and it’s a game-changer for creators, brands, and marketers. In this episode, we break down the key updates, including:

• The two types of content reach: Connected (followers) and Unconnected (non-followers).

• The three metrics that matter most: Watch Time, Likes, and Sends.

• Strategies to grow your audience and keep your current followers engaged.

Learn how to adapt your strategy to maximize growth and engagement in 2025. Share your thoughts in the Spotify comments—how will you adjust your content strategy for these changes?

The Supreme Court has upheld the federal TikTok ban, ending its U.S. operations, effective this Sunday. The Biden administration is deferring to the Trump administration to decide if they will enforce the ruling, but will TikTok shut down on their own before then?

In this episode, we break down the decision, its impact on creators, and where users would migrating—like Instagram, Facebook, and YouTube Shorts, Snapchat.

What’s next for creators, brands, and social media? Tune in for insights and share your thoughts in the Spotify comments!

Breaking news: TikTok’s future in the U.S. could be decided today by the Supreme Court. In this quick update, we explore the potential nationwide ban, TikTok’s immediate shutdown plan, and where users will most likely migrate if the platform is no longer available.

Share your thoughts in the Spotify comments—how are you preparing for a TikTok ban? Stay agile, keep innovating, and subscribe for more updates!

With TikTok’s future in the U.S. uncertain, users and brands are exploring new platforms like RedNote and Lemon8. In this episode of The Campus Insider: Marketing to Gen Z, we break down why these sister apps are gaining traction and what this means for social media marketing.

We also dive into the pressure TikTok faces from U.S. lawmakers, Elon Musk’s reported interest in buying the platform, and how brands can prepare for a potential ban by creating contingency plans.

Listen now to learn how to stay ahead in the ever-evolving social media landscape!