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The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders

Auteur(s): Dialogue [London] Ltd
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 Hello & welcome to The Cashflow Show in association with PRMS Ltd. I'm your host Clayton M. Coke. The Cashflow Show is the radio show disguised as a podcast. During every episode we will be talking to a business owner and entrepreneur and hearing the tales of the origins of their business, their successes & failures and their future in the business world. As well as asking for their best piece of advice. We ask our guests to pick a book /a film/ an album or single to get to know their tastes and what they enjoy in their spare time. So if that works for you..Welcome to The Cashflow Show!(c)Dialogue [London] Ltd Gestion et leadership Économie
Épisodes
  • England’s Lionesses Missing Shirt: Helen Hardy of Foudy’s Revolutionising Women’s Football Retail

    England’s Lionesses Missing Shirt: Helen Hardy of Foudy’s Revolutionising Women’s Football Retail
    Jul 8 2025
    In this fascinating episode of The Cashflow Show, host Clayton M. Coke is joined by Helen Hardy, founder of Foudy’s, the world’s only official football retailer dedicated to women’s football. Helen shares her journey from a theatre background to launching Foudy’s in 2020, driven by the lack of accessibility to women’s football jerseys. The episode dives into the groundbreaking Missing Shirt campaign, a retro England women’s kit honoring overlooked Lionesses from 1984 to 2019. With proceeds supporting grassroots women’s football, Helen discusses the commercial viability of women’s sports, the challenges of entrepreneurship, and the cultural significance of this symbolic jersey. Key Discussion PointsFoudy’s Mission: Launched in 2020, Foudy’s aims to prove the commercial viability of women’s football by offering women’s jerseys 365 days a year, starting with WSL lettering rights. The Missing Shirt Campaign: A retro England women’s kit, designed with artist Hattie Crowther, features a blank crest with “Unsupported. Unaffiliated.” and honors players from 1984–2019. Historical Context: Pre-2019, England women’s players wore ill-fitting men’s kits, highlighting institutional barriers in women’s football. Grassroots Support: Proceeds from The Missing Shirt fund grassroots women’s football to ensure future generations have resources and visibility. Entrepreneurial Challenges: Helen overcame skepticism, secured Nike authentication, and rode the wave of women’s football’s growth, especially after England’s 2022 Euros win. Business Growth: Foudy’s leverages The Missing Shirt to give back, not for profit, while leading global sales of Lioness shirts during the 2025 Euros.Key TakeawaysWomen’s football has faced decades of underfunding and lack of proper kits, with The Missing Shirt symbolizing progress and past struggles. Foudy’s success proves the commercial potential of women’s sports, with global interest surging post-2022 Euros. Grassroots investment is critical to sustain women’s football’s growth across all levels of the pyramid. Entrepreneurship requires optimism, iterative growth, and persistence, as shown by Helen’s journey from a bedroom startup to Nike’s 23rd authenticator. Passion projects like The Missing Shirt can strengthen brand loyalty while driving social impact.Notable Quotes“I wanted to evidence the commercial viability of women’s sports, of women’s football in particular.” – Helen Hardy “We stand on the shoulders of historic Lionesses… this jersey represents the women of the past, present, and future.” – Helen Hardy “Build from a tiny little idea up… iteration by iteration, and have eternal optimism in what you’re doing.” – Helen HardyActionable Insights for BusinessesIdentify Niche Markets: Like Foudy’s, target underserved markets (e.g., women’s sports) to build a loyal customer base and prove commercial viability. Leverage Storytelling: Use products like The Missing Shirt to tell compelling stories that connect with customers emotionally and culturally. Invest in Social Impact: Allocate proceeds to causes like grassroots sports to enhance brand purpose and community engagement. Embrace Iteration: Start small, as Helen did with 10 website items, and refine your business model through continuous improvement. Persist Through Skepticism: Maintain optimism and keep advocating for your vision, even when facing rejection, as Helen did with Nike.ResourcesWebsite: foudys.com – Purchase The Missing Shirt and support women’s football. Social Media: Follow Foudy’s on Instagram, Twitter & LinkedIn for updates and campaigns. Grassroots Football: Learn about women’s football initiatives via The FA. Nike Partnership: Explore Foudy’s authenticated products at foudys.com.The Cashflow Show can be reached here:Website: www.thecashflowshowpodcast.com Email: thecashflowshowpodcast@gmail.comTwitter: https://twitter.com/thecashflowshow Instagram: https://instagram.com/thecashflowshowpodcastTo sponsor or advertise on The Cashflow Show Podcast, contact us at thecashflowshowpodcast@gmail.comClayton M Coke can be found here:LinkedIn: https://uk.linkedin.com/in/claytoncokeWebsite: https://www.prmsltd.co.ukEmail: info@prmsltd.co.uk Twitter: https://twitter.com/prmsltd Instagram: https://www.instagram.com/prmsltd/ Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] As an Amazon Associate I earn from qualifying purchases. “What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved ★ Support this podcast ★
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    20 min
  • Why Millions of Working Carers Risk Leaving Jobs Without Flexible Working - Claire Hawkins

    Why Millions of Working Carers Risk Leaving Jobs Without Flexible Working - Claire Hawkins
    Jul 1 2025
    In this insightful episode of The Cashflow Show Podcast, host Clayton M. Coke is joined by Claire Hawkins, Director of Corporate Affairs and Brand at Phoenix Group, to discuss the critical need for flexible working to support the UK’s 5.8 million unpaid carers. With 41% of working carers considering leaving their jobs due to inflexible policies, Claire highlights the risks to workforce stability, talent retention, and long-term financial security. The episode explores practical solutions, the role of leadership, and how businesses can adapt to modern demands to support carers and thrive. Key Discussion Points:Scale of the Issue: The 2021 census revealed 5.8 million unpaid carers in the UK, with half juggling work, and 41% (600 daily) at risk of leaving without flexible working. Economic and Workforce Impact: Losing skilled carers leads to costly recruitment, reduced productivity, and a looming pension crisis, especially for those aged 50–65. Right to Flexible Working: Employees can request flexible arrangements from day one, including part-time work, remote options, or informal adjustments like time off for caregiving. Disconnect in Policies: Over a third of carers have had flexible working requests denied, highlighting a gap between policy and employee experience that harms employer reputation. Modern Work Models: The traditional 9-to-5 model is outdated; businesses must redesign roles to accommodate caregiving and leverage remote work possibilities. Leadership’s Role: Visible, proactive leadership is key to fostering a carer-friendly culture, with Phoenix Group’s “Phoenix Flex” initiative as a model for starting with flexibility as the default.Key Takeaways:Without flexible working, businesses risk losing experienced talent, impacting productivity and increasing costs. Carers, especially those in their 50s, face financial insecurity in retirement due to reduced earnings and pension savings. Flexible working includes both formal (e.g., part-time schedules) and informal (e.g., short-term adjustments) arrangements tailored to carers’ needs. The Carers Leave Act 2023, granting five days of unpaid leave, is a step forward, but broader cultural shifts are needed. Leadership must model and advocate for flexibility to normalize caregiving in the workplace.Notable Quotes:“If [carers] are not working today, they’re definitely not saving for tomorrow.” – Claire Hawkins “Flexibility can come in many ways… it’s about suiting the changing needs of living with real life and caring responsibilities.” – Claire Hawkins “Tone from the top really matters. Senior leaders cast a shadow… creating opportunities to share real lived examples is really important.” – Claire HawkinsActionable Insights for Businesses:Adopt a Flexible-First Mindset: Start with the assumption that roles can be flexible, as seen in Phoenix Group’s “Phoenix Flex” approach, and justify why they cannot. Engage with Carers: Establish a carers network to normalize discussions about caregiving and share best practices among employees. Review Denial Rates: Audit flexible working request denials to identify gaps between policy and practice, ensuring reasonable requests are accommodated. Showcase Leadership: Encourage senior leaders to share their caregiving experiences to build a supportive culture and inspire change. Partner with Experts: Collaborate with organizations like Carers UK and Carers Trust to access resources and tailor policies for working carers.Resources:Website: Phoenix Group – Learn about Phoenix’s carer-friendly initiatives and advocacy. Carers UK: carersuk.org – Resources for carers and employers to support caregiving. Carers Trust: carers.org – Tools and guidance for businesses to create carer-friendly workplaces. Carers Leave Act 2023: Explore details on the UK government’s website for compliance and implementation.The Cashflow Show can be reached here:Website: www.thecashflowshowpodcast.com Email: thecashflowshowpodcast@gmail.comTwitter: https://twitter.com/thecashflowshow Instagram: https://instagram.com/thecashflowshowpodcastTo sponsor or advertise on The Cashflow Show Podcast, contact us at thecashflowshowpodcast@gmail.comClayton M Coke can be found here:LinkedIn: https://uk.linkedin.com/in/claytoncokeWebsite: https://www.prmsltd.co.ukEmail: info@prmsltd.co.uk Twitter: https://twitter.com/prmsltd Instagram: https://www.instagram.com/prmsltd/ Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] As an Amazon Associate I earn from qualifying purchases. “What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved ★ Support this podcast ★
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    15 min
  • Why Family Businesses Face Devastation from Inheritance Tax Reforms - Fiona Graham | Prt 2

    Why Family Businesses Face Devastation from Inheritance Tax Reforms - Fiona Graham | Prt 2
    Jun 24 2025
    In Part 2 of this compelling episode of The Cashflow Show Podcast, host Clayton M. Coke sits down with Fiona Graham, Chief Operating Officer of Family Business UK, to explore the devastating impact of proposed inheritance tax reforms on family-owned businesses. Fiona shares her expertise on advocating for family businesses, the economic significance of the sector, and the urgent need for policy consultation to protect jobs and growth. From the potential loss of 208,000 jobs to a £1.9 billion fiscal hit to the Treasury, this episode uncovers the real consequences of these reforms and what can be done to address them. Key Discussion Points:Role of Family Business UK: Founded nearly 25 years ago, Family Business UK supports family-owned businesses by addressing unique challenges like succession planning and family disputes while advocating for tailored policies. Inheritance Tax Reforms: Proposed changes will scale back long-standing tax reliefs, leaving family businesses with significant tax bills upon an owner’s death, threatening their survival. Economic Impact: The reforms could lead to 208,000 job losses, a £15 billion reduction in economic activity, and a £1.9 billion fiscal loss to the Treasury. Advocacy Strategy: Fiona emphasizes the power of direct voices from family business owners in influencing policymakers and highlights the need for urgent consultation. Mid-Sized Business Forum: A government-supported initiative to focus on the “missing middle” of mid-sized businesses, many of which are family-owned, to drive UK economic growth. Economic Contribution: Family businesses contribute £422 billion in tax receipts to the UK Exchequer, underscoring their critical role in the economy.Key Takeaways:Inheritance tax reforms pose a severe threat to family businesses, with no ability to plan for unexpected owner deaths. The economic fallout includes significant job losses, reduced growth, and a net loss to the Treasury, making the policy counterproductive. Policymakers need to hear directly from family business owners to understand the real-world impact of these changes. Family businesses are the backbone of the UK economy, contributing substantially to tax receipts and local communities. A lack of prior consultation with businesses has led to a short-sighted policy that requires urgent review.Notable Quotes:“Nothing is as powerful as hearing directly from family business owners about how changes will affect them.” – Fiona Graham “Family business is the backbone of the UK economy. It’s living, it’s breathing, and these people want to be around for generations more to come.” – Fiona Graham “This policy fails on every account. It will hit jobs, it will damage growth, and ultimately it will bring in less tax.” – Fiona GrahamActionable Insights for Businesses:Engage with Policymakers: Contact your local MP to share how inheritance tax reforms could impact your business and community, using Family Business UK’s constituency-level data. Join Family Business UK: Become a member to access support, share challenges, and amplify your voice in policy discussions. Participate in Family Business Week: Celebrate and promote your business’s story during this November event to raise awareness of the sector’s importance. Review Succession Plans: Work with advisors to explore strategies that mitigate the impact of potential tax changes, despite uncertainties. Stay Informed: Visit familybusinessuk.org for updates and resources to navigate these reforms and advocate for change.Resources:Website: familybusinessuk.org LinkedIn: Follow Family Business UK for updates and insights. Report: Access Family Business UK’s report on the economic impact of inheritance tax reforms at familybusinessuk.org. Contact: Reach out to Family Business UK via their website to join or learn more about advocacy efforts.The Cashflow Show can be reached here:Website: www.thecashflowshowpodcast.com Email: thecashflowshowpodcast@gmail.comTwitter: https://twitter.com/thecashflowshow Instagram: https://instagram.com/thecashflowshowpodcastTo sponsor or advertise on The Cashflow Show Podcast, contact us at thecashflowshowpodcast@gmail.comClayton M Coke can be found here:LinkedIn: https://uk.linkedin.com/in/claytoncokeWebsite: https://www.prmsltd.co.ukEmail: info@prmsltd.co.uk Twitter: https://twitter.com/prmsltd Instagram: https://www.instagram.com/prmsltd/ Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] As an Amazon Associate I earn from qualifying purchases. “What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved ★ Support this podcast ★
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    11 min

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