Even the most uncreative minds still have creative potential, as creativity is simply doing things differently. And if you’ve ever wondered how to fully unlock your creative potential, today’s episode is for you! We are joined today by Phil Lashley, a digital nomad who helps some of the biggest personal brands and top thought leaders to develop their own signature frameworks. Phil is here to explain why storytelling in business is so important, and he begins by sharing his first big studio experience as a digital designer and how this shaped his career moving forward. We explore his willingness to innovate new ways of maximizing his design skills, why every brand needs to develop its own unique framework, and how visual frameworks enhance the possibility of a brand being remembered. Then, we dive into Phil’s F.R.A.M.E method for creating your own signature framework before ending with the uplifting tale of how Phil gave himself the grace to live life to the fullest.

Key Points From This Episode:

• Phil Lashley’s superhero origin story, and how he’s enjoying life as a digital nomad.
• How he adjusted to the move from Barbados to Miami, and how he got by day by day.
• His first big studio experience, and how his life changed thereafter.
• Phil’s innovative solutions for maximizing his digital design skills.
• Why it’s vital for every brand to have its own unique framework.
• How having a visual framework makes a brand more memorable.
• The ins and outs of Phil’s F.R.A.M.E method: aligning movement with emotion.
• How Phil gave himself the permission to create a life of impact and freedom.
• A reminder of the undeniable value of having your own signature framework.

Links Mentioned in Today’s Episode:

Phil Lashley

Phil Lashley on LinkedIn

Phil Lashley on X

Phil Lashley on Instagram

Phil Lashley on YouTube

‘How to Make Your Content Unforgettable’

The F.R.A.M.E. Method

John Maxwell

Brand Builders Group

Book a Free Call with Empire Partners

Empire Partners | Coaching Sales Scripts

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Free frame work review call

There is a huge difference between selling something to your clients and guaranteeing a result. Today on The Coaching Equation, the phenomenal Jairek Robbins joins us to share his secrets to coaching success! Jairek lives and breathes to optimize human performance and through his incredible Performance Coach University, he is helping countless coaches advance their coaching programs. Tuning in, you’ll hear all about Jairek’s career, how Brook and Jairek know each other, the inspiration behind Performance Coach University, setting his ego aside and becoming a certified coach, and how selecting the clients that are going to perform best changed his business. Jairek stresses the importance of asking yourself what result you can guarantee for anyone who decides to work with you before explaining how that differs from selling them something. We even discuss why onboarding clients is an entire process on its own and talk about why consistent performance scoreboards are beneficial. Finally, Jairek tells us about the impressive people who train through his Performance Coach University. To hear all this and be inspired to embrace lifelong learning, press play now!

Key Points From This Episode:

• Introducing today’s guest, Jairek Robbins, and a brief overview of his illustrious career.
• How Jairek and Brook know each other and a bit about their history together.
• Jairek explains what inspired him to create his Performance Coach University,
• His experience of becoming a certified coach and why he initially resisted the process.
• Specializing in performance coaching and how choosing his clients changed his business.
• The importance of asking what result you can guarantee for anyone who works with you.
• How Jairek found so much success so early on in his coaching journey.
• Guaranteeing a result versus trying to sell something as a performance coach.
• Onboarding employees and introducing consistent scoreboards to measure success.
• Jairek shares some advice for coaches about being lifetime learners.
• The people who train through his Performance Coach University.

Links Mentioned in Today’s Episode:

Jairek Robbins

Jairek Robbins on X

Jairek Robbins on Instagram

Jairek Robbins on Facebook

Live It!: Achieve Success by Living with Purpose

Performance Coach University

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Are you in the early stages of starting a coaching business? Is something stopping your successful coaching business from scaling, but you can’t figure it out? Then, this episode is for you! In today’s episode, we uncover common pitfalls coaches make while building and running their coaching practice to help shortcut your learning curve. In our conversation, we discuss the problem of perpetual preparation, the different ways it happens, and how imposter syndrome can cause it. Discover what you need to have ready to start, essential considerations for building your program, and what resources you need to deliver your program. Explore common marketing missteps coaches make, tips for working with marketing agencies, pricing pitfalls, and what it takes to win the volume game. Gain insights into the steps for effectively structuring your sales plan, fostering genuine relationships with clients, the value of an entrepreneurial mindset, and more! Join us as we share cautionary tales from our careers and unpack common mistakes to avoid while building and growing your coaching business, no matter where you are along your journey. Tune in now!

Key Points From This Episode:

• Why you can’t wait for everything to be perfect.
• Examples of how continuous preparation manifests in a business.
• Misconceptions around certifications and qualifications.
• Why you shouldn't build your business around a marketing tactic.
• We share what we learned trying to market our businesses.
• The financial aspects of coaching, including pricing strategies.
• Hear about the type of trade options that work.
• Learn why displaying prices on your website is ineffective.
• Problems of approaching sales without a structured plan.
• Starting your business as a coach and not as a business owner.
• Final words of advice we have for listeners.

Links Mentioned in Today’s Episode:

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes